When Paul Barton’s sister got pregnant, he and his wife, Sandy, discovered a gap in the children’s market. They searched for baby clothes that were both fashionable and sustainable, but couldn’t find anything that they liked. Clothes produced in an ethical manner all seemed to be frumpy and boring, whereas the cutest baby clothes were in no way sustainable. When the couple discovered they had a baby of their own on the way, they decided to take on the challenge themselves. Spence Baby was born, named after their new little girl, Spencer Grace.