Re-Think It

Re-Think It is a leader in quality infant and toddler feeding and toy products. The company was founded in 1987 as a designer and manufacturer of specialty sponge products. Our palm tree and pineapple sponge designs became successful souvenir items in Hawaii and the Pacific Rim and were distributed to major mid-tier and specialty retailers in the U.S.

The housewares division expanded with the launch of our patented Power Puff™ cup and carafe cleaner which has become our most popular housewares product to date. In 1996, the Power Puff™ was adapted to clean baby bottles. The Power Puff™ Bottle Scrubber was launched in infant and toddler departments of all major mass retail chains.

Re-Think It has since expanded the baby division through licensing of popular characters and brands with a variety of innovative feeding items, toys, travel accessories, and toddler furniture. Re-Think It has acquired numerous licensed properties including best sellers Major League Baseball™, and NASCAR™. In 2004, Re-Think It was named Hasbro’s Hardlines Vendor of the Year.

Re-Think It will maintain its focus on developing creative infant and toddler products featuring character and entertainment licensed brands. Re-Think It is launching a new line of environmentally conscious children’s products under a new division, Dandelion – Earth Friendly Goods.