Woolly Boo^®

At Woolly Boo we handcraft one-of-a-kind, heirloom quality basic bedding for infants, toddlers, and preschoolers. Our mission is to provide the healthiest crib bedding and the best sleep environment for your child.

Woolly Boo® is a family-owned and operated business located in Montclair, NJ.

The idea was born when the founders Selma Avdicevic and her mother Vahida Subasic were not able to find sophisticated and luxurious crib-size basic bedding that was made of natural materials, like organic wool and cotton. So, they created their own line of crib mattress pads, crib bumper pads, toddler pillows, toddler comforters, and infant sleep sacks from 100% organic wool filler and 100% natural cotton ticking.

When Woolly Boo® became available in the Summer of 2009, the response was phenomenal. Parents and grandparents echoed what Selma and Vahida knew all along – there was an unmet need for natural, stylish, and chemical-free basic bedding.

In the Winter of 2010-2011, Woolly Boo® introduced its line of travel pillows, which combines the same quality and sophisticated style as their sleep products.

Woolly Boo® welcomes working with designers on custom products as well as private label products.