Items tagged “Children (4-7 years)”

Innovation and convenience are vital components to consider, especially when launching a new product. Both components were top priority to Audra Coldiron, successful creator of the Hip Klip. At the turn of the century, Audra realized that she desired a hands-free product that could carry her necessities while out for a night on the town. She, like many women, didn’t always wear clothing with pockets, and didn’t like the inconvenience of holding a purse while dancing. Surely there was some other option.

The seventh question in our exclusive series asks, To what extent do your child’s/children’s wishes affect your purchasing decisions?” While some of the moms surveyed have children that are too young to have a say (or even talk!), we certainly see influence growing with age. As vocal skills develop, so do children’s tastes and desires! However, even as kids approach the tweens and teens, most moms proclaim they are still the final word.

Bot Tots was founded by Erin Saelens, an impassioned mother and former case manager for Child Protective Services. Hoping to brighten children’s wardrobes around the world, Erin has also gone on to create fun, educational, environmentally-conscious books to help brighten children’s lives. Through Bot Tots, she has found a way to release her creative spirit while continuing to support the foster youth she cares so much about.