Items tagged “Tweens (7-12 years)”

Any place there are a lot of kids, there’s usually a ton of fun. There’s also a lot of chaos. Think of the last kids’ party you were at: The hostess hands out bottles of water. Kids drink deeply, toss the container on the table, and run off to play. They come back throughout playtime to grab a drink, but it doesn’t always end up in the same place on the table. Some kids solve this by just drinking whatever is nearest, creating a hazmat situation right in some unsuspecting parent’s backyard. Of course, one way to solve this kind of problem is by having the labeling products from Kidaroo Crew on hand to help each child identify his or her own beverage.

Attending a panel discussion presented about how retailers can better work with bloggers and social media outlets, I remembered Marshall McLuhan’s famous quote from my college days: “The medium is the message.” He meant something about the medium influencing, and thus becoming part of, how the message is perceived. It kinda confused me then, just as I realized after the Q&A session that there is a lot of confusion about the ever-changing online media called “social.” Some retailers remained puzzled as to why anyone would be interested in what moms say about their families. One reason they should care is because many of these messages are influencing buying decisions and helping to build brands.

Julie Veille spent a lot of time with her grandmother growing up, and while that may conjure up visions of cookie baking and more traditional activities, Julie’s grandmother was a fashion designer. Taught to sketch by her grandmother, Julie developed a love of fashion at a very young age and eventually founded 7Zetoiles. At the core of Julie’s collection you will find originality and quality. Her vision is to dress children in beautiful, original and comfortable clothes that are ideal for city life but very adaptable to extreme, cold climates thanks to the use of sophisticated materials and fabrics.

It’s encouraging to see companies manufacturing their products in the U.S.A. Today, consumers are more conscious and making a real effort to buy from manufacturers that produce their products in America. Buying North American products is a great way to support the companies that are providing jobs and opportunity to homeland workers. Sweet Spud, Bambino Burper, Mood Lights and Winsome Fragrance Co. are some U.S.A.-based companies that are producing innovative products and supporting the American economy.