Every year, companies that specialize in children’s products roll out new, trendy items just in time for September. With all the options being marketed to kids, parents have to choose which make sense and will benefit their child the most as they begin a new grade. Back to school gear should be both stylish and practical. It should help give children confidence and offer easier, better ways of doing what kids do each day. This means moms and dads should be shopping for durable clothes, tough backpacks, and convenient portable storage options. Here are some brands that score high marks from The Giggle Guide®: Junebug, Lily & Momo, Madpax and Innobaby.