Items tagged “Diapering”

In today’s brave new world where social media appears to dominate, advertising through traditional means is still a viable strategy for creating brand awareness and selling product. Of course, the ad must be executed well to be effective. The average American is exposed to hundreds, if not thousands of marketing messages each and every day. Therefore, creating an ad that will “break through the clutter” can be a daunting task. Understanding the anatomy of an effective advertisement will increase the probability for achieving these objectives: getting noticed, being memorable and persuading action.

Over the past few years, Lori Riley, has taken her brand, Shoe Money, from a cottage industry working on a shoestring budget, to a shoe-in as one of the most “ahh”-inspiring collections of infant and children’s apparel and accessories on the market! Lori named her company “Shoe Money” after the ‘50’s housewives’ dollar-stretching expression, which referred to tucking away a few dollars to buy “I-want” items. In Lori’s case, she literally loved to buy shoes! When Lori left her teaching career to focus on being a mom, she quickly realized that she would need to get creative to make ends meet. Here, Lori shares her Behind The Brand tale of the trials and triumphs that gave her more than pocket change to keep herself well-heeled.