Items tagged “Home Based Operations”

Business Sense

Anatomy of an Effective Ad

By Insights Discovered

In today’s brave new world where social media appears to dominate, advertising through traditional means is still a viable strategy for creating brand awareness and selling product. Of course, the ad must be executed well to be effective. The average American is exposed to hundreds, if not thousands of marketing messages each and every day. Therefore, creating an ad that will “break through the clutter” can be a daunting task. Understanding the anatomy of an effective advertisement will increase the probability for achieving these objectives: getting noticed, being memorable and persuading action.

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News Updates

ABC Kids Expo (All Baby & Child) is Going Mobile

Posted by All Baby & Child, Inc. (ABC Kids Expo) - 7/28/10
ABC and Launch MYS Mobile App. Free Wifi in the ABC Expo Exhibit Hall

ABC Kids Expo (All Baby & Child) is pleased to announce a continuation of its partnership with Map Your Show (MYS) in bringing attendees MYS Mobile for use at the 8th Annual ABC Kids Expo. MYS Mobile is accessible via any web-enabled cell phone and is used to provide attendees access to information related to exhibitors, education and show news.

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Contact: All Baby & Child, Inc. (ABC Kids Expo) / (210) 691-4848
Business Sense

This One or That? Why Branding is Essential!

By Insights Discovered

It can be a company’s worst nightmare when a consumer is indifferent with respect to their product. If there’s nothing compelling to convince consumers to choose between one product over another, price or possibly the flip of a coin may decide the purchase. Branding instills confidence, manages expectations and is the foundation for establishing loyalty. Consumers seek out established brands, which in turn motivates retailers to seek out these brands to sell in their stores.

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Show Reports

Vegas Kids: Growing Up Lauded as Growing Industry

By david gaunt
Vegas Kids - World Market Center - Las Vegas, Nevada (8/2/10 - 8/6/10)

The youth furnishings industry has remained strong in recent years and the newly expanded Vegas KidsTM will show retailers and designers how to take advantage of that momentum during Summer Las Vegas Market, August 2 – 6, at World Market Center Las Vegas.

Building upon Las Vegas Market’s outstanding roster of youth furnishings and décor manufacturers, this newly expanded showcase located on the fourth floor of Building C this August, will bring together more unique youth resources as well as educational sessions designed to drive new sales.

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Show Reports

‘Alfresco, A Taste of Las Vegas’ To Be an Entertaining Culinary Experience at August Las Vegas Market

By david gaunt
Vegas Kids - World Market Center - Las Vegas, Nevada (8/2/10 - 8/6/10)

World Market Center Las Vegas is proud to announce an encore to last Market’s crowd-pleasing opening night celebration. The second annual “Alfresco, A Taste of Las Vegas” will bring together flavors that tantalize during an unforgettable Las Vegas evening, Monday, August 2, from 6 p.m. to 8 p.m. on opening night of Summer Las Vegas Market, Gift+Home and Vegas Kids.

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Blogs

Spring Beans are the ultimate summertime tool!

By mommy toolbox

I use Spring Bean clamps for everything! Repairing toys, hanging blankets in sunny windows, and creating tents on a daily basis. It’s gotten to the point that I just keep a bag of them in my car! It’s unbelievable how often I reach for them…

News Updates

Shop Hop Productions Aims to Raise $5,000 for Child-Related Charity through Contests, Giveaways and Mid-July Baby Shop Hop

Posted by Baby Shop Hop - 6/18/10

Shop Hop Productions announces the Baby Shop Hop, an online shopathon that provides Baby Industry Businesses a guaranteed way to grow their business while giving back to the community, and gives Shop Hoppers a reason to shop for a cause.

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Contact: Amanda McKinley / (303) 817-8720
Business Sense

Three Common Myths about Marketing

By Insights Discovered

In marketing, perception is reality. Ironically, the perception of marketing is nothing like the reality. Marketing is one of the most underestimated and misrepresented activities in the business world. It’s often seen as superfluous and expensive. It’s often confused with sales and/or assumed it’s synonymous with advertising. Finally, it’s assumed that initiatives need to be tracked in order to justify each individual investment. In reality, marketing is one of the most important activities a business can conduct.

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News Updates

Child to Cherish Named Favorite in Christening and Personalized Gifts

Posted by Child to Cherish - 6/4/10
Retailers Vote in Baby & Children’s Product News Survey

Child to Cherish, a leading brand of infant/toddler gifts and keepsakes, won retailers’ popular vote in two product categories in a competition sponsored by Baby & Children’s Product News.

Child to Cherish was named the first-place favorite in the Personalized Products category and the second-place finisher in the Christening Gifts category.

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Contact: Taylor Lowe / (714) 990-1590
News Updates

BB's Tees Sibling Tees offers Lower Price on Colorful Basics!!

Posted by BB's Tees - 5/27/10

BB’s Tees…A Sibling Celebration offers a variety of fun and stylish sibling tees with new price point for their colorful basics, $20 at retail! We lowered our price, but not our quality, so you have a choice.

Our fashion tees, which include our double ruffles, ringers and lettuce edge will remain at $23 retail.

The use of specialty inks, metallic, puff, gel and of course glitter for the little divas out there, give our tees an extra element of dimension.

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Contact: Accentrics - Southwest Territory / (214) 748-0404
Show Reports

Value is the New Advantage for August Las Vegas Market

By david gaunt
Vegas Kids - World Market Center - Las Vegas, Nevada (8/2/10 - 8/6/10)

New Streamlined Online Registration Allows for Quick and Efficient Experience

With Las Vegas room rates at incredible lows, plus affordable travel options and great values on dining and entertainment, Las Vegas Market is the best buying trip for your money this year. And with a recently launched redesign of World Market Center’s portfolio of show websites, there’s a new home in cyberspace for the wide-ranging resources available for those attending Las Vegas Market™, **Gift+Home™ and Vegas Kids™. Planning tools for the August Market’s are conveniently found online at www.LasVegasMarket.com, www.GiftandHomeLV.com or www.VegasKidsLV.com where attendees can pre-register, book hotel accommodations and access a number of helpful resources.

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Blogs

New looks!

By lightofmine

“I’m Defined” designs NEW from Light of Mine! Our “sweet” take on the “chic” tattoo look along with our inspiring sentiments have been a favorite among buyers ever since we first started our children’s apparel line. In keeping with our original mission which is to create images that “let little lights shine”, I think you’ll find our new collection of layette and toddler designs the perfect addition to the line! Choose from six new images for boys and girls, all with beautiful new colors and lots of sincere sentiments. Spread the word!

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