Items tagged “Home Based Operations”

I have always heard the advice, “Do what you love!” As a partner in a successful ad agency and marketing director at Earnshaw’s, I often got to do what I maybe kinda liked. At least I knew I was using some of my G-given talents. I have always been drawn to the creative side of marketing, primarily on the word side (since I found out in high school I could not draw well enough to be commercial).

Too bad there’s not a GPS system that gives you easy directions on exactly where to advertise to reach your buyers. Or is there? Like in the old days when you had to pull over and ask someone for directions, just ask any children’s retailer! “What trade source do you read or use?.” Ask buyers at shows and make some random calls. Ask your reps and suppliers. Search the Internet. Their first answer is a good indication of where you should put your advertising dollars. Take their direction and get more mileage out of your budget!

“The man who stops advertising to save money is like the man who stops the clock to save time”
I was amazed to learn that this is a quote from Thomas Jefferson! Every ad salesman knows of an account that has stopped advertising, due to the economy. With daylight savings here once again, it is good to ponder the penny-wise wisdom of how we can really save both time and money.