Babies amuse themselves with the simplest objects. Anything that rattles, rolls, dangles or squeaks suggests amusement park-like fun to little ones! Children have an inherent ability to uncover joy through simple pleasures, an ability that can be easily lost in adulthood. Adults, for example, look at a man’s necktie as simply a clothing accessory. However, in the eyes of a child, dad’s tie is an exhilarating plaything! With creative inspiration, Smart Mom, LLC introduces a tie designed for child’s play — the Babe Magnet: a tie that babies can enjoy safely, and dad can wear stylishly.