What is Earth Leather?

At Ju-Ju-Be we’re fun and funky. But we’re are smart and concerned too. When we started our quest for a fashion extension in our line, we needed a material that didn’t exist yet. We wanted something as supple and durable as leather, but without the impact on the environment that tanned animal hides have. We also wanted one more critical thing that we through was going to be a pipe dream… we wanted it to be machine washable. After countless hours of engineering and research, we’ve got it. We’re proud of it. We love it. Earth Leather. Found in our Legacy Collection, we feel that we’re leaving a legacy for the future. As you purchase the bags and feel the quality you’ll know that you’ve purchased a legacy item for your store that will become an heirloom for your customers.