If you’re not getting the ROI you’d like from social media, chances are, you’re doing it wrong. The reality is, companies are enjoying both immediate returns like direct sales, retail sales and press hits as well as longer-lead benefits like brand loyalty and awareness. These gains can be yours but it does take time, a plan, the right tools and an understanding of your target market. Here, Kula Klips, Itzy Ritzy and Cute Beltz share how investing in social media has paid off for their businesses and why the learning curve never ends. —CC
Kula Klips
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