It’s comfortable, it’s cuddly, it’s convenient and a classic… it even reached pop culture status by appearing on an episode of Friends. It’s Boppy, one of the most popular baby products of all time. Is there anyone in the baby biz that doesn’t know that the Boppy is a soft, uniquely-shaped pillow designed to provide a comfy, supportive cradle for a baby’s delicate head and neck, making it easier for a parent to hold and feed the infant? This simple yet revolutionary invention has become a household name in the last 23 years, and the company is now poised to serve a whole new generation of moms with fresh designs and styles.