“‘Sweet, chic, animal lover, fancy, funky, international, free spirited.” In time this list created by a group of 10-year-old girls turned into Sugar Lulu: a company dedicated to giving tween girls the products they want. Owner and developer Shari Kaufman was inspired by her tween daughter’s struggle to find clothes that were not too babyish, sophisticated, or inappropriate. Sugar Lulu has a modern vintage look with products that inspire girls to express their style, explore their creativity and just embrace their love of beautiful things.