Items tagged “Girls”

Attending a panel discussion presented about how retailers can better work with bloggers and social media outlets, I remembered Marshall McLuhan’s famous quote from my college days: “The medium is the message.” He meant something about the medium influencing, and thus becoming part of, how the message is perceived. It kinda confused me then, just as I realized after the Q&A session that there is a lot of confusion about the ever-changing online media called “social.” Some retailers remained puzzled as to why anyone would be interested in what moms say about their families. One reason they should care is because many of these messages are influencing buying decisions and helping to build brands.

Since every baby is unique with his or her own special shape, look and needs, it makes sense to select just the right pacifier rather than a one-for-all type. Show shoppers the clever designs from Difrax, a three-stage pacifier system that caters to the needs a child’s developmental stages. Difrax pacifiers have an underlying concept: a butterfly shape proven to prevent baby’s nose from being obstructed. A trusted European brand, Difrax has won numerous awards for superior baby products, designed to make the first few years of a child’s life as comfortable as possible while offering superior parental convenience.

You may have been offered a penny for your thoughts, but what would you say to someone who is willing to plunk down a cool $15,000 for them? That’s what Huggies is offering to moms who come out on top in its MomInspired grant program. Kimberly-Clark’s Huggies brand, long known for its quality baby and child products, also lends a helping hand to moms with bright ideas. The Huggies grant is awarded to ideas that are creative, useful, and have marketing power. Past winners include companies like Linda M. Varga’s Solar Eclipz (ezShade) and Allyson Phillips’s Tilty Cup.

When they feel how soft it is, Pima cotton will definitely be the fabric of your customers’ lives. During a trip to Peru, designer Elia Gressin-Zapata realized how amazing Pima cotton was and wanted to share it with her friends in France, so she created Melopima. Grown, harvested and sorted by hand by small producers in northen Peru, Pima cotton is so rare and silky it’s called “Silk of South America” and Elia made it a point to have production in Lima, Peru. The cotton is free of chemicals and GMOs and is used by leading brands across the world because of its soothing texture and purity.

Once upon a time, a family had a daughter, Solvej, for whom they wanted the most perfect home swing possible. The result was Solvej Swings from Holmsäter that brings stunning Scandinavian design, quality and style into swing sets. There are different swings suitable for kids from about six months to six years, all masterfully crafted of top quality materials and now available to retailers in the U.S.