Santa Barbara, CA (May 19, 2011) – Noodle Head, Inc. has announced that their line of
Pawparazzi collectible toys will now be entering the mass market, starting with Toys R Us at the
end of this summer.
Pawparazzi pets are a cast of miniature plush dogs & cats with celebrity personalities mimicking
the lifestyle of the rich and famous. Launched in 2006, Pawparazzi has a loyal following among
girls ages 4-11, engaging them in a glamorous, imaginative world of fashion and fun. The well
developed character personalities and back-stories, collectibility and fashion-forward