Pawparazzi® Brand Extended Into Mass Market

Santa Barbara, CA (May 19, 2011) – Noodle Head, Inc. has announced that their line of
Pawparazzi collectible toys will now be entering the mass market, starting with Toys R Us at the
end of this summer.

Pawparazzi pets are a cast of miniature plush dogs & cats with celebrity personalities mimicking
the lifestyle of the rich and famous. Launched in 2006, Pawparazzi has a loyal following among
girls ages 4-11, engaging them in a glamorous, imaginative world of fashion and fun. The well
developed character personalities and back-stories, collectibility and fashion-forward
components make this brand a unique proposition.

The new mass market product line will have a more affordable price point but still maintain the
high level of detail, quality and play value as the successful specialty line. Toys R Us has been
intimately involved in helping develop the direction of the line for mass market.

In addition, the company has launched Planet Pawparazzi (, a
unique virtual playground, as an extension of the brand. Planet Pawparazzi offers girls an
entertainment platform where they can both play and learn. The site is filled with interactive
games and activities that Pawparazzi fans, pet lovers, and young fashionistas will love.

Additional Pawparazzi brand extensions are underway including an integrated licensing and
merchandising program with publishing, interactive, apparel, accessories, social expression,
home décor, entertainment and much more. Bennett Branding is spearheading this effort.

Media contact:
Susan DeCoste, Noodle Head, Inc.

Licensing Contact:
Sharon Bennett, Bennett Branding

Noodle Head, Inc. is dedicated to creating toys that encourage imagination, creativity and fun. Whether it’s a passion for fashion, noodling over a project, or just “making-believe”, Noodle Head wants kids to get out and play! Visit and for more details.

Contact: Chris Ryan / (866) 892-7311
Noodle Head Inc.
3808 N Sullivan Road / Bldg 2, Suite A
Spokane Valley, WA 99216
United States