When I emailed Marlo Poole of Carolina Baby Company with questions about her products, I received a reply within hours. I was impressed by her prompt attention. A simple gesture, but for a company as successful and as busy as the sales rep organization Carolina Baby Company, the ability to respond and communicate with clients, buyers, and press in such a prompt manner is a key tool in effective marketing. “Everyone gets a response from us the same business day,” Poole wrote, “and we’ve been told how important that is to our buyers.” Carolina Baby Company represents at least 25 brands, including Itzy Ritzy, Zoe B Organic, Four Peas, Bambino Mio, and Baby JaR.