Yottoy Reads “Toy” Backwards and Forwards

Remember when you were little and there was nothing better than snuggling up with your favorite blanket in mom or dad’s lap to listen to a favorite story? Yottoy has been publishing children’s books especially made for those cherished family memories since 1995. Yottoy brings characters to life through its storybooks, plush pals and backpacks. The characters are colorful, full of personality, and the perfect companion for young readers.

Yottoy (“toy” spelled backwards and forwards) publishes the “Classics” of children’s literature –– characters inspired by the Little Golden Books series, classic fairy tales, and The Real Mother Goose, as well as more modern tales including Clifford and Madeline. The collection includes classic, contemporary and signature designs to inspire reading and creative play. Made for special giving, Yottoy storybook sets are packaged with tissue paper and snuggled down in a colorful bag trimmed with ribbon and a hand-written and personalized gift card. The brand also offers matching backpacks that showcase the licensed characters.

Founded by Kate Karcher Clark, Yottoy’s mission is to create wonderful toys in her New York studio, using hand-sewn and embroidered fabrics. Creative Director Peter Doodeheefver chooses just the perfect quality fabrics to enhance each new project.

For more information on Yottoy’s complete line of lovable characters, as well as custom-made opportunities, call 1-877-YOTTOYS, or visit www.yottoy.com