The Sweetest Touch by Sweet Baby Bowtique

There is one thing that all mothers have in common, and that is the love of dressing up their babies. When Jennifer Toenjes, owner of Sweet Baby Bowtique, gave birth to her baby girl, after two boys, she was so ecstatic for the bows and ruffles that were about to enter her life. But all the bows and hair accessories Toenjes found at local retailers were not up to her standards, so she taught herself how to make her own. “My daughter Abbie is the entire inspiration behind my business!” says Toenjes.

Sweet Baby Bowtique is mainly an online retailer specializing in baby headbands and offering baby hair bows, big girl larger size hair bows, tutus, leg warmers, bloomer/ diaper covers, hair bow instructions and a soon-to-arrive Mom’s Corner. There are bows for such special occasions as christenings, holidays, birthdays and family gatherings. From glitter to feather to lace, Sweet Baby Bowtique’s inventory is downright impressive. They commit to ship within 48-hours of purchase (on all in stock items), and the website even offers an order tracking feature to see when your accessories will arrive.

Toenjes has since given birth to two more kids, resulting in two girls and three boys (now ages 7, 9, 12, 13 and 15). As a mother she knew what mothers want. They want high quality products and affordable prices, and she a found a niche in the hair accessories market. These high quality accessories at great prices are what she promises her customers. After launching the business in 2006, she considers Sweet Baby Bowtique her “sixth baby,” knowing that if you want to be successful you have to give your business your heart and soul.

“No detail is overlooked. Items are not mass produced and I personally check over each package before they are shipped,” states Toenjes, “I just think when you shop from a small local boutique quality is better managed.”

As busy as this all sounds, Toenjes still serves as head designer and CEO coming up with all the accessory designs, acquiring ideas and inspirations from her daughters. Items are made in her office that’s right near her home in St. Louis. She soon looks to expand to a larger warehouse with the ultimate goal of opening a local boutique in 2015. New product is constantly in development and added every week. Their merchandise is at some local retailers, and they are always looking to expand.

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