2013 Kicks Off with Launch of Brixy, New Independent Retailer Community

Brixy is a community of retailers working to unite independently owned brick and mortar stores in the children’s industry into a single organization. By coming together as one group, these retailers can achieve greater scale for negotiating with manufacturers and marketing to consumers in addition to lowering their operating costs through group discounts.

In working towards its stated goal of “ensuring that specialty stores remain a vital and vibrant part of the juvenile industry,” Executive Director Jill Cartwright explains that, “Brixy is taking a two pronged approach focusing on building strong relationships between stores and manufacturers as well as helping to improve specialty retail’s profitability through scale.” She adds, “There are so many stakeholders who want the specialty channel to succeed – from manufacturers and sales reps to the media and bloggers. We’re just here to help facilitate that support.”

Brands and Services Offer Exclusives to Independent Retailers as Brixy Members

As part of that facilitation, Brixy has worked with more than 50 brands to extend programs to its retail members, including exclusive offers from Bellefonte Kids, Chicco, Colgate, Naturepedic, Nuna and Sopora. In addition, stores joining Brixy can reduce their operating expenses up to 20% through BizUnite, a network that provides discounts on credit card processing, shipping, insurance and more to over 300,000 retailers nationwide. Community lies at the heart of Brixy, which will be fostering interaction between members through a private facebook group as well as in person workshops and networking sessions at their first annual meeting to be held at the Spring Educational Conference in Las Vegas in May.

Support from Buying Groups, ABC and JPMA

Brixy begins accepting applications today with the support of the existing buying groups, as well as ABC and JPMA. A complete list of membership criteria and instructions for how to apply can be found on their website at www.brixy.com.

For a copy of the Guide to Member Benefits as well as an application, please contact Jill at or 617-275-4064.