HALO® Revolutionizes Infant Sleep with New Bassinest™ Swivel Sleeper

NEW! HALO® Bassinest™ Swivel Sleeper lets baby sleep safe and close.

New mothers are sleep deprived. In an effort to get more sleep, they often resort to bringing their babies to bed with them despite warnings by doctors and safe sleep experts that this is unsafe. Doctors and safe sleep professionals all agree that baby should always sleep in his own separate sleep area that is free of blankets and loose bedding. A British Medical Journal Open study confirmed this recently when it found that babies who co-sleep with their parents are five times more likely to die from Sudden Infant Death Syndrome (SIDS.)

The new HALO® Bassinest™ Swivel Sleeper is the perfect solution to this dilemma. This unique infant bassinet moves to allow baby to sleep as close as mom wants – closer than with any other bassinet, even right next to her in bed. Yet baby sleeps safely in his own separate sleep area, thereby reducing the risks that are associated with bed-sharing.

Retractable side wall, lowers and returns to easily tend to baby

The patented, dual-swivel design allows the Bassinest Swivel Sleeper to rotate a full 360 degrees from two different pivot points. The first swivels elliptically, allowing the Bassinest to be pulled into the bed next to mom; the second rotates circularly, making it easy for mom to angle it as needed, as well as to get in and out of bed. (This is particularly important to the one-third of new moms who have a C-section birth and have a longer and more painful recovery.) The unique design also means baby is always close by and visible at mom’s eye level, allowing mom to reach in and soothe baby quickly, while mesh walls provide maximum visibility and breathability. Its patented swivel design and retractable wall also help mom tend to many of her baby’s needs while still in bed for greater convenience and comfort, as well as better, more restful sleep.

Rotates 360 Degrees, making it easy to get in and out of bed

The Bassinest Swivel Sleeper can also help support nursing moms particularly during the nighttime. Those who have tested the product find nighttime feedings more convenient as baby can be easily lifted to the breast without getting out of bed. The Bassinest also comes with a unique nursing timer which will alert mom when it’s time to switch sides or return baby to his sleep space – which can also be done without leaving the bed. Other features include a nightlight, soothing nature and womb sounds, music and gentle vibration.

“I recommend the safest place for a baby to sleep is arms distance away in a separate sleep environment. This enables mom to easily bring baby to bed for breast feeding and bonding, but when it is time to sleep, baby should be placed on his back in his own safe sleep space,” comments Dr. Tanya Remer, Associate Medical Editor of the American Academy of Pediatrics’ Caring For Your Baby and Young Child, Birth to Age 5.

The contemporary design of the new Bassinest Swivel Sleeper has universal appeal to complement virtually any room décor, and the tip-proof base provides height adjustability to fit virtually any bed. It is designed for babies from birth to 30 pounds or five months of age. It meets or exceeds all ASTM and CPSC guidelines and standards for bassinets. The sides are made from stain-resistant 100% polyester material that easily wipe clean with a damp cloth, while the removable, 100% cotton fitted sheet is machine washable. The new Bassinest Swivel Sleeper is JPMA-certified and has a suggested retail price of $249.99. It will be in stores in mid- 2014.

About HALO Innovations and Founder William Schmid
Based in Minneapolis, MN, HALO Innovations has a singular mission: to help babies sleep safely. Founded in 1994 by William Schmid, who began researching sleeping environments after he lost an infant daughter to SIDS three years earlier, HALO is dedicated to developing products that set new standards for the safety and improved health of sleeping infants and bringing peace of mind to one’s home. HALO branded products are used in over 1100 hospitals nationwide in well baby care, NICU’s and in take home programs to help new parents practice Safe Sleep for Baby at home. For over 15 years HALO has been educating parents about safe sleep and supporting non-profit organizations like First Candle/SIDS Alliance and the Canadian Foundation for the Study of Infant Deaths. For additional information on safe sleep for babies, visit www.halosleep.com.

HALO® Innovations
111 Cheshire Lane / Suite 100
Minnetonka, MN 55305
United States

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