HALO® Bassinest™ Swivel Sleeper Earns JPMA Innovation Award

Prestigious Award Presented at the ABC Kids Expo
HALO® Bassinest™ Swivel Sleeper will ABC Innovation Award

The new HALO® Bassinest™ Swivel Sleeper, a safer way to put baby to sleep close to mom, has garnered the prestigious JPMA Innovation Award presented at the 2013 ABC Kids Expo. The dual-swivel design of the Bassinest distinguishes the new bassinet as one of the most innovative ways to keep baby close by in his own safe sleep space.

Every year, the Juvenile Products Manufacturers Association (JPMA) invites a variety of juvenile manufacturers to submit their newest products to be evaluated by a committee consisting of trade and consumer media along with retailers from the industry. All entries are judged on innovation, marketability, trend-setting potential, appeal and usefulness. This year more than 100 companies entered the competition, 35 finalists were selected during the preliminary judging stage, and seven winners were selected in specific product categories.
The HALO Bassinest earned top honors in the nursery category which included other sleep products for baby. The new HALO product was designed by company founder Bill Schmid who lost his first child to SIDS (Sudden Infant Death Syndrome.) “Unfortunately studies still indicate that parents are co-sleeping with baby which can increase the risk of SIDS by five times. The new Bassinest was designed to give parents the comfort and convenience of having baby close by, while ensuring that he sleeps in his own safe sleep space,” comments Bill Schmid.

The retractable wall lowers and returns, so tending to baby is easy.

The patented, dual-swivel design allows the Bassinest Swivel Sleeper to rotate a full 360 degrees from two different pivot points. The first swivels elliptically, allowing the Bassinest to be pulled into the bed next to mom; the second rotates circularly, making it easy for mom to angle it as needed, as well as to get in and out of bed. (This is particularly important to the one-third of new moms who have a C-section birth and have a longer and more painful recovery.) The unique design also means baby is always close by and visible at mom’s eye level, allowing mom to reach in and soothe baby quickly, while mesh walls provide maximum visibility and breathability. Its patented swivel design and retractable wall also help mom tend to many of her baby’s needs while still in bed for greater convenience and comfort, as well as better, more restful sleep.

The Bassinest rotates 360 degrees to make getting out of bed easy.

The Bassinest Swivel Sleeper can also help support nursing moms particularly during the nighttime. Those who have tested the product find nighttime feedings more convenient as baby can be easily lifted to the breast without getting out of bed. The Bassinest also comes with a unique nursing timer which will alert mom when it’s time to switch sides or return baby to his sleep space – which can also be done without leaving the bed. Other features include a nightlight, soothing nature and womb sounds, music and gentle vibration.

The contemporary design of the new Bassinest Swivel Sleeper has universal appeal to complement virtually any room décor, and the tip-proof base provides height adjustability to fit virtually any bed. It is designed for babies from birth to 30 pounds or five months of age. It meets or exceeds all ASTM and CPSC guidelines and standards for bassinets. The sides are made from stain-resistant 100% polyester material that easily wipe clean with a damp cloth, while the removable, 100% cotton fitted sheet is machine washable. The new Bassinest Swivel Sleeper is JPMA-certified and has a suggested retail price of $249.99. It will be in stores in mid-2014.

Contact: Karen Casson / (888) 999-4256
Media Inquiry: Alise Kreditor / (516) 482-4866
HALO® Innovations
111 Cheshire Lane / Suite 100
Minnetonka, MN 55305
United States