Did you know that Bobux is the original soft-soled leather baby shoe?

More than 21 years ago, Bobux created the world’s first soft-sole elasticized shoe for babies. Using the safest natural products we could find, we added the original Bobux elastic ankle device, and a new shoe category was born! Bobux shoes are inspired by the New Zealand way of life - natural, free and fun.

From that first shoe grew an entire range of eco-friendly footwear and clothing all based around the philosophy that children do better when they’re comfortable, happy and free to experiment and develop as nature intended.

Bobux - born in New Zealand