How can we help expectant moms get some peace of mind? By giving them what they really want: a break from the concerns and discomforts of pregnancy. Cares include nutritional issues while pregnant, facing the pain of labor, breastfeeding and attachment problems. Other problems concern discomfort; during and after pregnancy a woman’s body is never the same. Companies such as The Clueless Chick, Owie Pillow, MomBod Fitness and Belli are available to give mom exactly what she needs.
I first met Claire Ekelund, co-founder of Bébé au Lait, about 8 years ago when she introduced her collection of designer breastfeeding covers, which was a first in what became a new product category for nursing mothers. I loved that she had the practical sense of humor to name her creation “Hooter Hiders,” which was brilliant too because it quickly told the function of the product, which previously had not been so fashionably conceived. The company, Bébé au Lait, has evolved into a multi-line brand that is equally known for its fashion and function.
Scratches and scrapes are part of an active child’s life, so when they happen, parents can be ready to soothe them with Ouchies, latex-free bandages in a playful range of styles. For young ladies who are bound to stub a tiny toe, show your customers the 4Girlz offering, packed in a charming, show-offable tin box. These bandages come in twenty spiffy designs, four each of Flower Power, Pink Camouflage with Hearts, “Girls Rule” Tattoo, and Desserts & Doodle. Customers shopping for girls will also be delighted to recognize the Olivia bandage design based on the popular book starring everyone’s favorite pig.
Everyone knows that a baby’s soft skin is delicate. Little ones suffer from a number of external irritants that wouldn’t affect adults, because an adult’s outer layer of skin is more developed. While problems like diaper rash are common issues, the increased permeability of baby’s skin also means that more irritants can pass through it. Wouldn’t it be great to provide products that give your customers peace of mind and help little ones stay comfortable? Safe, non-toxic products that protect infants and toddlers, such as the lotions from BabySpa, may just be what the doctor ordered.
Trade Show Executive Magazine has released its “Fastest 50” list, and the 2012 ABC Spring Educational Conference & Trade Show was ranked #42 in attendance growth in North America.
In its fourth year, the specialty retailer conference and trade show was held at the South Point Hotel, Casino & Spa in Las Vegas, Nevada on April 25 - 27, 2012.
Total attendance for the event was 825, an increase of 11.6% over 2011. Retail store attendance was up 28% at 183, with buyer attendance up 31% at 330. Media attendance was up 84.6%. There were 126 exhibitors and 187 booths.
For many parents, bath time is an aspect of baby care that sparks a bit of apprehension. Handling a wiggly infant is challenging enough when he’s clothed and dry; a soapy, bare baby can be a challenge for the new mom or dad. The CuddleCloth is a unique product that helps take the worry out of bathing baby. This large, soft receiving blanket/bath towel makes it easy for a caregiver to quickly and easily transfer a baby from the tub to the changing table or other surface without slipping or dripping, making bath time a more fun, pleasant experience for baby and adult alike.
As retailers, it’s hard to ignore the green revolution. More young families are demanding natural, organic or sulfate-free products. Nowhere has “clean and green” been more in demand than in cleaning products. New parents need the strongest stuff on the market to clean up the messes, but want those products to be safe and gentle as well. It isn’t easy for retailers to wade through the growing waters of products marked “natural” or “organic,” so we’ve helped out a bit and feature a few favorite brands: BuggyLOVE, Better Life,Dapple and Fresh Wave.
For many customers, God is present in all aspects of their daily lives, making them appreciate visual reminders of God’s goodness. Retailers can tap into the spiritual needs of customers by offering brands that inspire, with a lively spirit of practicality and fun. Dedicating and reflecting a family’s faith on baby’s clothes and other items is a way parents celebrate and give witness to their beliefs. Products from LittleDisciples, Wee Believers, Band Angels and Dicksons, Inc., proclaim a Christian message.
Kidz On Safari is a North American-based company designed to bring the African Safari experience to the Western world. Kidz On Safari realizes that very few North American children have the opportunity to go on an African safari. They want to give these children a chance to vicariously enjoy such an adventure, and interact with their favorite animals in the comfort and safety of their own home. Their casual eco-friendly clothing, plush toys, educational DVDs and music CDs provide an immersive global experience that opens children’s eyes to the diverse wildlife and experience of an African safari.
Looking to find a baby shower gift addition for your store? Do you prefer something that’s a balance of practicality, functionality and personality? Kivelli Baby, AM PM Kids, Paci-Plushies and Dr. Carey’s Baby Care provide the “ahhh” factor. From minky blankets and hooded towels to adorable plush pacifier holders and essential baby care kits, there is something ideal for every new arrival. It’s important to keep your baby shower surprises fresh. The choices are up to you!
Start customers buzzing by promoting skin, lip and hair care products so pure you would gladly use them on yourself. Welcome the natural, family-owned world of Beecology where products are made in small batches to ensure that every item meets high standards. No sulfites or parabens in this line — only totally natural ingredients chosen with concern and care. The beeswax, honey and other ingredients in their products come from family-owned hives where concern for the environment and its affect on people is a top priority.
Looking to inject some fun into summer, several children’s brands have joined in on a social media promotion.
To raise awareness for their products and increase their Facebook fan bases, Babiators, Danzo Baby, Flap Happy, Guava Kids, Kissy Kissy, Masala Baby, MD Moms and Nested Bean are giving away hundreds of dollars worth of product.
The grand-prize winner will receive a prize pack worth $300 and several runner’s up will be selected as well. The contest runs from July 9-16, 2012.