From August 3rd through 5th, 2014, ENK International hosted Children’s Club, at New York City’s Pier 94. Over 650 brands ranging from traditional to contemporary; ready-to-wear; swimwear; footwear; accessories and gift items for infants to pre-teens participated showing Holiday, Resort and Spring 2015 offerings. More than eighty first-time exhibitors were on hand. Among the many outstanding labels, Leesa Valentino from The Giggle Guide® was especially taken with Dress Rags Playwear, Bonnie Baby London, Tokyo Baby Cafe and mbaby by Munchkin, making its debut at the show.
It’s time for another crop of products proudly made in the U.S.A. Innovation has long been the benchmark of American products. Many American companies have designed products that put them ahead of the times, ensuring that their goods will impress prospective customers and securing their place in the business world. This fact is no less true for companies that produce products made for babies and children. Logan and Lenora, bZipt, theMINIclassy and Sweet Cottontail are all bringing something fresh and new to the world of children’s products.
When customers look for kids’ clothing, style and fit are high on their lists. But the material used to make the garments is also important. Organic growing practices employ approaches and materials that lessen the impact on our environment. This translates into clothing that is totally natural and toxic-free to farmers, workers, the eco-system and consumers. Doodle Do, Sapling Child, Little Gabies and NOCH are companies that are setting a precedent with organic products that are soft, stylish and eco-friendly.
It’s the never-ending conundrum for shoppers: what baby shower gift is unique enough to be remembered but still something a new parent wants and needs? Endue is ending this dilemma with their beautifully practical layette sets and organic baby clothing. Mostly made of 100% certified organic Peruvian cotton, the silky soft brand will please even the most discriminating parent. As if the quality of their product isn’t enough, Endue donates life-saving meals to a child in need for every product purchased.
Empress Arts offers a complete package for the gift industry: high quality, beautiful products, and pricing designed to include anyone who enjoys unique gift gifting. Owner Kathy Tanabe states, “We love kids and feel that there’s not really a lot of time before they are grown and want parents to cherish as many special moments as possible by providing well thought out products that make people smile.” Empress Arts has been able to grow by continuing to do trade shows and use sales reps though the years. They feel it is important to meet customers face to face and hear what they have to say.
Cool and cute things come in all kinds of packages, some big and some small. Shoppers delight in merchandise that serves a need while offering a great look. The Giggle Guide® introduces the best of current coolness, including items from Beatrix, B-Sensible, okiedog, MK Global and Naaya by Moonlight. The newest offerings from Beatrix are micro-cuddlies — cute little squeeze toys that can go with kids wherever they want via a chain and clip. Backpacks provide plenty of space to hold everything a child needs for a day, and are available in many of the same designs as the micro-cuddlies.
When your customers go to a baby shower, they don’t want to just give a good gift, they want to give a GREAT gift; one that the expectant parents will use, love and remember well into the future. It helps to be informed about which baby gifts are hot and trending right now. Mini Maniacs, Odette Williams, Wry Baby and Jaxxwear offer products that are modern, functional, super-cute, and sure to delight.
In the early days of the modern move toward more natural textiles, the image associated with “eco-friendly” materials was one of plain, folk-style design in earth tone colors. Bamboosa is a brand that continues the trend that’s changing the way people think about sustainable cloth, with its collection of luxurious baby clothing, blankets and towels. Bamboosa’s products are made from natural, unbleached bamboo materials. Bamboo is one of the stars on the sustainable textile scene thanks to its many advantages. It is remarkably soft and cozy, making it a great choice for baby apparel.
Eating should be fun, so baby foods should be fun, too. Little jars of pureed veggies or smooth infant cereals are great ways to start, but after a while –– usually once they begin teething –– babies start wanting to explore more complicated shapes, textures and flavors. At this stage, it’s important to offer a baby safe, appealing and healthy finger foods to satisfy their developing taste buds. Baby Mum-Mum is the maker of all-natural baby teething biscuits and snacks. Their food line is designed to be a healthier alternative to the typical teething biscuits found in grocery stores.
Three friends had two things in common, the desire to work together, and a shared passion for natural living. While brainstorming, they realized all their talents combined could create an all-natural skincare line. And thus, 3Girls Holistic was born. Following the “Going Green” trend, 3Girls Holistic features five product lines that commit to using only natural and organic ingredients targeting the environmentally conscious consumer. The lines include: Skin Care, Aromatherapy, First Aid, Postpartum and For Kids.
Caring for an infant can be overwhelming enough without throwing skin problems into the mix. With Baby Pibu™ products, infant skincare doesn’t have to be a confusing chore. The loving brainchild of dermatologist mom Dr. Amy Kim, Baby Pibu produces the ideal combination of gentle, effective products made from high-quality, clinically-tested ingredients, so parents can focus less on figuring skincare out, and more on their tiny bundles of joy.
By now, all merchandisers who have an ear cocked to the public pulse show lots of green products. Sustainable fabric, environmentally-friendly packaging, and companies that truly embrace their workforce are good for everyone. Some green companies may have taken their path to differentiate themselves from others. They may find setting a positive example makes customers think more highly of them. Often, the company really likes making and selling goods that don’t harm anyone, either in the making or the end usage. The Giggle Guide® presents four companies with green profiles and offerings: Winter Water Factory, Bright-Brained Toys, trash-á-porter, and Dot&Co.