Scratches and scrapes are part of an active child’s life, so when they happen, parents can be ready to soothe them with Ouchies, latex-free bandages in a playful range of styles. For young ladies who are bound to stub a tiny toe, show your customers the 4Girlz offering, packed in a charming, show-offable tin box. These bandages come in twenty spiffy designs, four each of Flower Power, Pink Camouflage with Hearts, “Girls Rule” Tattoo, and Desserts & Doodle. Customers shopping for girls will also be delighted to recognize the Olivia bandage design based on the popular book starring everyone’s favorite pig.

In our trend-centric world, it is vital to be flexible. What looked good on Thursday can feel old-hat by the following Monday, so products that can be re-imagined are bound to have a following. With write-on/wipe off duvet covers and pillowcases from Doodle by Stitch, changeable hair personality via Infinity Bands and Flying Buttress handbags that can take on a new persona with a simple panel snap, making changes is part of the game. Life is never dull when styles can easily be updated, giving accessories a new look and enabling girls to be totally “with it” in ways to suit themselves and their ever-changing personalities.

If there’s any trend that transcends time and gender, it’s this: kids like to pretend they’re a superhero. Now parents don’t have to safety pin a towel to their children’s shirts or allow them to wear their Halloween costumes throughout the year to make that dream come true. They can simply send a child off to school with a backpack or lunch bag with just the kind of super-secret transformative properties possessed by all the great superheroes. Let your customers be a superhero to their own kids at home by offering SuperME products in your store.

No matter the age, French girls traditionally define their identities through their unique style of clothing. In that spirit, designer Marilyn Tov brings the French tradition to girls’ fashion, ensuring that lasting comfort is met with grace and beauty. Growing up in Paris, she recalls an idyllic childhood of easy-going shopping on Saturdays, followed by bike rides along the Seine. What she recalls of the clothing she wore during her Parisian playtimes is comfortable elegance and that embodies her 2013 namesake collection.