What?

The Giggle Guide® is the ultimate online destination for information related to today’s children’s marketplace. Our site is home to thousands of categorized business profiles, feature articles, event listings, product announcements, blogs, and much more.

Why?

We think it should be easy for retailers, buyers and consumers to find information on the latest children’s products and services. We also don’t think a business should have to empty their bank account to get noticed in the marketplace. That’s why we’re here.

How?

Ready to get started? Excellent! To make the most of our site simply register for a free member account. There are many membership benefits including access to Gigglemarks and free business profiles. It only takes a second, then it’s time to explore… Smile

Marketing is filled with commonly used adages, though some of them are clearly half-baked. One that I hear often is, “Consumers are no longer brand loyal.” And while there’s a kernel of truth to that maxim, you could get burned if you simply accepted it on face value. True, most of us will not carry a flame for one store, product or experience from cradle to grave, but that doesn’t mean we can’t form affinities for certain items or shops. So even as marketers bemoan consumers’ fickle tastes, they spend millions of dollars a year trying to cook up ways to stoke our devotion…

Trendsetters have ignored boys fashion for generations: “Put ‘em in jeans and a t-shirt” was the prevailing wisdom, yielding years of utilitarian garments. However, there’s a new boys’ view in town that’s shredding that old belief and is too powerful to be overlooked: more boys (well, at least their moms) want stylish clothes. This may have something to do with the global trend of children’s clothing becoming more like their adult counterparts –– cool, classy, and functional. iNTAKT is here to satisfy the need for more fashionable boys’ clothes.

There’s a reason they don’t say “necessity is the father of invention.” Many mothers have started in the children’s business by solving a real-life problem. Sharon Oved is a good example of a mompreneurial success story. After getting pregnant with her first child, Sharon found out her own mother had breast cancer and vowed to breastfeed for a year. It wasn’t easy, though. Trying to gracefully exit a room to nurse privately meant Sharon was missing special occasions. (At that time, breastfeeding coverups had not become a saturated product category.) One desperate night she took an old sheet and used it as a cover-up, allowing her to nurse “privately in public.”

Baby carriers or slings have been around for thousands of years. They are an easy way to keep an infant close by while mom or dad go about the business of living. While this trend seems like it’s here to stay, there have been some serious safety concerns associated with baby slings and carriers. Many reputable companies have joined the Baby Carrier Industry Alliance to share their talents and become advocates for babywearing standards and safety. The Giggle Guide® applauds the Alliance’s goals and teamwork, and we plan to regularly update our readers on their activities and products. For our first installment we showcase Gypsy Mama, Beco and Moby.

It’s disappointing to put a picture up on the fridge only to have its edges curl or food particles splash across a loved one’s faded face. If only there was a magnetic protective frame cleverly designed to hang vertically or horizontally that also allows personalization and customization. Well, Fancy That, there is! Fancy That Frames are brought to you by the Bearington Collection, a family-owned company dedicated to creating adorable and affordable plush gifts, collectibles and accessories. Since 2000, Bearington has received over 60 industry design awards and nominations.

Not unlike a hiker who discovers he is lost and begins to panic, some business owners have experienced similar distress when their business fails to perform at an expected level. The hiker hopefully remembers some basic survival tools to help him out of his situation. For example, S.T.O.P. (Sit-Think-Observe-Plan) is an acronym survivalists use to remember how to remain calm and keep a level head when trying to figure out how to get back to safety. Company managers of any business type can use this same acronym if they find themselves in an uncomfortable position and would like to get their business back to a safe place.

It’s ideal for families to sit down together to enjoy mealtimes. But sitting down is a bit of a misnomer. In reality, most parents with toddlers are getting up constantly to grab thrown silverware or bottles, having to wash the items before placing them back in their little one’s hands, just to see them flung again. What if you could sell something to parents so they would have what they need at their fingertips, without bending and cleaning throughout dinnertime? Then you’d have a gold mine… or The Highchair Organizer.

These days, parents are encouraged to get their little ones away from teeth-altering baby bottles and more toward actual cups around age one. While a sippy cup provides a good transition from bottle to standard cup, it’s not the only alternative. Enter the Lollacup, an adorable straw-based alternative made the U.S.A. The flexible straw on the Lollacup has a weighted end that anchors it in the liquid to help young children drink effectively at most angles, letting them learn how to sip without major spillage.

Rock on mothers-to-be! These women work, socialize and lead active lives so they want — and need –– to look sharp all the time. Now that pregnancy fashion is no longer an oxymoron and bellies are proudly displayed, moms-in-waiting embrace body skimming dresses and fabulous tops, leggings and skirts, just like their unpregnant selves. Many manufacturers go for the gold, offering maternity styles that are on trend and comfortable to wear; so be sure clothes that are hits for misses are among your offerings. Here’s a trio of brand suggestions: Isabella Oliver, Bellyssima and Baby On Board Apparel.

Parents may not like showing their own age, but they sure love a chance to show off their little one’s! Liz had a baby son and realized just how fast time can go. She also realized that unless she looked at the date of her photos, she wasn’t always so sure about just how old her child was on some of those special days. Sure, many parents photograph their kid by a handmade sign displaying the age of their little one, but slapping a BabySmiles sticker on an outfit they already own is far more adorable and extremely affordable.

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