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We think it should be easy for retailers, buyers and consumers to find information on the latest children’s products and services. We also don’t think a business should have to empty their bank account to get noticed in the marketplace. That’s why we’re here.

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Children's Club - New York, New York (10/2/11 - 10/4/11)

I have been preaching for years to recognize the difference between a “brand” and a “commodity.” I see both at every trade show. Walk down any aisle and look at the signage, photography, product display and the professional demeanor of the sales team. Brands promote a certain image in every detail. Commodities are there to “just sell dresses, shoes, shirts, pants, or other ‘kinda-like-them toos’”. The brands are busy writing orders. At the ENK Children’s Club for Spring 2012, brands once again were the show stoppers, including Sweet Potatoes, Trish Scully and Real Kids Shades (RKS).

Even though the days are cooling off, all eyes are turned toward the latest and greatest summer fashions for 2012. Retailers and consumers are hungry for something different — especially for clothing that busts out of the safety zones that have marked recession fashion. The trends in the higher-end collections lean more toward eye-catching asymmetrical garb, luscious floral prints in bright hues, gorgeous pleats, and attention-getting ruffles. The Giggle Guide® shows next year’s sizzle from Eternal Creation, Scout Collection, and Joules.

As parents attempt to involve their children in a healthy eating regime, the need for more peaceful mealtimes becomes increasingly important. After spending their entire meals playing a game of fetch with their nine-month-old son at dinner, David and Amy Oh wised up and looked for a better way to keep the little one entertained while keeping the family unit together. They did what so many creative parents have done before to solve a need: invented it. “It” in this case being The Grapple™, a tethering system that keeps toys where they belong: on the table and off the floor.

Step into a Wall Street conference room and there she is — the hard-charging business exec running the satellite-linked meeting with baby spit-up on her shoulder. Swing by the school’s lush outdoor park and you can track him down — the brilliant investment banker who’s cheering on his twin girls at their soccer match while cornering the market on his PDA. Today’s parents are strapped for time and need to have the right tools at their fingertips. Highly-specialized solutions for the modern family are delivered by Working Family Solutions, Beanstalk Express, SmartyPants, and Do Not Disturb.

Recently I took stock of my wardrobe and determined that I really didn’t need anything new for fall. As a result, I’ve spent very little time in stores or on shopping sites. Not exactly music to retailers’ or designers’ ears, I’m sure. But don’t worry. Just because I haven’t been seeking out new products doesn’t mean they haven’t found me. Within the last week alone, I’ve fallen under the spell of two items I didn’t know I needed until I stumbled upon them and they spoke to me, begging me to bring them home. But these enchanted encounters didn’t happen in a store. Nor did they occur in an online shop.

Finding new resources for quality room décor can be a challenge. The talented team at Peek a Boo Rooms comes to the rescue with designs that work together and can be altered so that a room can adapt from infant to tween. The line eschews themed prints and juvenile images so products can remain useful as kids grow. Little ones can start off with a crib and transition into a big boy or girl bed with the same designs. Artwork is the inspiration for a playful look that’s not ultra-kiddy and is of such heirloom quality that it can be kept and passed down.

Aleksandra Efimova’s love of the arts started as a very young girl growing up in St. Petersburg, Russia. In 2010, this Harvard Business School Alumna started Growing Through Arts, which generates learning and exploration of the arts in children through the use of books, e-books, toys, games and smartphone applications. Inspired by the classical world-acclaimed Russian educational system, Growing Through Arts’ products are infused with the philosophy that participating in the arts can have a dynamic impact on children’s careers, educations and social lives.

Reports of childhood bullying are in the headlines. Kids pick on others because they don’t act the same or have some distinguishing feature or attribute that singles them out as different. Children want to be like their contemporaries and, when someone isn’t, the temptation to bully often rises. Advocate against intolerance and give customers a way to do the same with Just Like You, a story that aims to explain what being “different” is about to young children. Stock this informative, easy to understand book and help everyone spread the word that we are each valuable in our own, particular way.

When the stork delivers ahead of schedule, the baby may be too small for standard-sized clothes. If the newborn is very early, some time may be spent at the hospital, attached to monitors and other equipment. Preemies deserve clothing that’s as appealing as full-term baby wear. Earlybirds outfits are a timely answer.The dedicated folks at Earlybirds worked with pediatricians, NICU staff and parents to create a range of garments specifically for teeny-tiny babies.

There’s an old fable that goes something like this: A father asked his sons to bring him a bundle of sticks and then challenged each in turn to break the bundle over their knees, which they found impossible. He then split the bundle and showed how each individual stick could easily be broken. “United you are strong; separated you are weak,” he said. I’ve noticed within the children’s business, some companies try to go it alone, and this results in those companies, along with the dreams of their owners, being easily broken.

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