Nested Bean Updates the Innovation Award Winning Zen Swaddle With Trio Of Delightful Prints

After a successful soft launch in the spring, Nested Bean unveiled the Zen Swaddle’s first set of prints at the ABC Kids Expo in October. The swaddle, which is the first to soothe babies by mimicking maternal touch, now comes in three proprietary patterns that work together as a family, each drawing from the same palette of Kumquat and Pebble. The Pods print sprouts with leaves, stems and buds. Wheels features spinning spokes and delicate ripples, while Dots offers geometric uniformity. The new Zen Swaddle prints, along with the original Pearl color, will allow retailers to provide variety for their customers.

“I’m very excited to see the Zen Swaddle come alive through these new additions. We wanted to provide retailers with a selection of patterns that would merchandise well together and shoppers with the opportunity to find the print that best suits their little ones,” says Manasi Gangan, owner of Nested Bean. “Moms who use the Zen Swaddle already love the way it soothes their babies, enabling them to sleep. And with these new prints, we’re giving them even more reasons to adore it!”

Since its introduction, the Zen Swaddle has been picked up by boutiques from coast to coast, including Magic Beans in Boston, Tottini in Seattle and USA Baby in Las Vegas. In addition to wonderful trade press, the Zen Swaddle has been garnering impressive consumer coverage as well, including People.com (which selected it as a newborn essential), Babble.com (which called the design “genius”) and the Boston Herald (which dubbed it “the next big thing”).

While the Zen Swaddle has a new look, the product functionality remains the same. Through its unique design, the Zen Swaddle enhances the proven benefits of swaddling with the added advantage of simulated touch. This unique construction allows babies to settle, resulting in up to 2 hours of additional nighttime sleep.

Research shows that touch, whether person-to-person or simulated by an object:
• Triggers a self-soothing response
• Increases the ability to regulate stress
• Even promotes physiological growth and boosts immune response

The Zen Swaddle mimics touch through the use of three lightly weighted areas:
• The Peaceful Touch creates the gentle pressure that a reassuring hand on the chest might
• The Loving Embrace pair is positioned on either side of the baby’s body to give him or her the sensation of being encircled in a caregiver’s arms.

The Zen Swaddle is designed for babies who are 7 to 14 pounds. Additional legroom means each Zen Swaddle is 2 sizes in 1, providing added value through longevity. Made with 100 percent cotton and containing non-toxic filling in parts, the swaddle fastens with Velcro closures. The product has undergone rigorous safety testing at CPSC-accredited labs. Wholesale prices for the Zen Swaddle start at $19.99 each.

Learn more at www.nestedbean.com or contact the company at