Introducing: Woolly Boo at The Benjamin Hotel

Woolly Boo is proud to announce its partnership with The Benjamin Hotel in New York City, where sleep is core, not an afterthought or coincidence.

Woolly Boo’s Toddler Pillow was selected as the official pillow of Winks’ Kidzzz Club, the hotel’s sleepy time program for the little leaders of tomorrow, to help reinforce the program’s mission of educating children and parents alike on the importance of sleep and healthy bedtime rituals such as choosing organic, chemical-free bedding, avoiding TV 1.5 hours before bedtime, and keeping a regular bedtime schedule even during vacation.

Beginning in Mid-March, families who stay at the boutique luxury hotel in Midtown will be able to use Woolly Boo’s naturally hypo-allergenic, wool-filled Toddler Pillow during their stay.

The Winks’ Kidzzz Club is a complimentary program, and it is available to kids ages 2 to 12. Club offerings also include:
- Kid-sized robes, available for use at the hotel
- Lending library of family favorite bedtime books
- Official Winks’ Kidzzz Club Sleep Certificate awarded upon check-out for a goodnight’s sleep
- Winks the Owl doll available for purchase ($10).
For more information on the program, visit www.TheBenjamin .com, or to purchase your own Woolly Boo Toddler Pillow for your home, click here and receive free shipping when you order by March 31, 2012.

Contact: Selma Avdicevic / (973) 544-8404
Woolly Boo®
41 Watchung Plaza / Suite 114
Montclair, NJ 07042
United States