In early May, ABC Network’s reality show Shark Tank was in Detroit looking for entrepreneurs to showcase on its upcoming season. Julie Andreae, co-founder of Secure Beginnings, a Detroit based manufacturer of a revolutionary breathable crib mattresses, jumped at the chance to participate – and was selected to advance to the next round. One of the requirements of advancing into the next round of consideration for Shark Tank is the creation of a video detailing the product. Andreae was given only a few days to ideate, shoot, edit and submit a video, so she called on Media Genesis to help pull the video together quickly.