The Biz

Choose Your Own Adventure, a successful book series first published in the 1980s and then re-released with updated elements, captures the attention and imagination of even the most reluctant young reader. Incredibly popular, the secret to the series’ success lies in letting the reader play the leading role as the main character in each story, choosing from many possible outcomes at different points along the way. Making choices empowers readers to become involved and encourages ownership of the tales, through decision-making fun!

The children’s industry today moves at a feverish pace. Our endeavor to stay on top of all the latest trends keeps The Giggle Guide® in perpetual motion. Maybe that’s why we’re finding the new lines for autumn so refreshing! After attending recent trade events across the country, it appears that Fall 2011 fashions are reminiscent of a simpler time. Retailers have welcomed back-to-basics for back-to-school, with traditional clothing and quality construction made to last. Organic fabrics satisfy the desire for sustainability without sacrificing style, and beautifully muted tones provide a warm color palette. Fall for new fashions from Pale Cloud, Little Esop, Blu Pony Vintage, and Kiwi Industries.

Autumn is traditionally a season of change, and once again retailers are seeing significant shifts in children’s apparel trends for back-to-school. Just as autumn leaves show off magnificent colors, nature’s shades are echoed in fall’s fashions. Designers’ twists in organic cotton and cashmere are more prevalent. Mixed patterns and floral arrangements abound, as do simple, clean lines — all yielding a thematic trend toward nature-inspired looks in both color and construction. As the Fall 2011 buying season comes to full fruition, harvest a bountiful crop of the choicest apparel for your store from eyeSpy Baby, Million Polkadots, Bambeeno Cashmere and Right Bank Babies.

Who hasn’t longed for an adorable pet at some time in their life? Maybe a cuddly puppy or soft kitten to snuggle with — or even a scream-inducing lizard to frighten an older sister! The draw of pet ownership goes beyond youthful yearnings for something cute or cuddly. It speaks to the innermost nature of man, for whom sometimes the best companion is one of a different species. Peter Brown’s latest book, Children Make Terrible Pets, offers amusing and enlightening insight into pet ownership for children 3 to 8 years old, told through the eyes of an endearing and charming bear named Lucy.

Tweens change their clothing almost as often as their minds! Their love-hate relationships span from Justin Bieber and The Jonas Brothers to belted dresses and skinny jeans. Spinning up trend-setting fashions capable of grabbing the attention of this fickle bunch — while also snaring parental approval — is a sticky design challenge. Charlotte Tarantola skillfully meets this task and has successfully captured the spirit of young girls with her distinctive fashion collections.

Parents of children with allergies, or sensitivities to certain foods or substances, must stay vigilant. They have to read labels, eliminate triggering products, inform teachers and caregivers, and find acceptable alternatives whenever possible. Unfortunately, allergy triggers can sometimes show up in unexpected places. For example, some parents are dismayed to find that the formula for the leading children’s modeling dough is wheat-based. A new find is Soy-Yer Dough, a wheat-free modeling dough that more kids can enjoy!

Kids have a mind-boggling array of choices when it comes to electronic entertainment. Between high-end gaming systems, online interaction, handheld games, and TV on demand, most youngsters have more than enough to keep them glued to an audio-video set of some kind. Still, there’s something about traditional, creative, real-time forms of fun that can capture a child’s attention and interactive imagination in a way that pixels simply cannot.

For children, bath time brings a splash of good clean fun followed by a warm snuggle in a bath towel. Many infant towels are hooded and made from extra soft cotton for babies’ tender skin. As youngsters transition from infant to toddler, the thirst continues for fun and cozy towels. Toddlers still have sensitive skin, but it’s more difficult for parents to find hooded, soft towels that are big enough to wrap around their growing kids. Instead, they settle for adult-sized towels that can chafe and irritate. Breganwood Organics soaks up the sales with a collection of super soft, interchangeable hooded towels for children.

If there’s a life lesson that always holds true, it’s that it pays, often literally, to look and plan ahead. Even though it’s technically still winter, for retailers it’s the season to prepare for next fall. All too quickly, spring and summer days will breeze by, and it’s back to school for the kids, and back to the store for Mom and Dad. Don’t miss the buying bus! Now is the ideal time to do your homework on what products will make the grade in your store for Fall 2011. Plan to succeed with up-to-the-minute fashions, necessities and accessories from Little Packrats, Redfish Kids Clothing, The Tin Box Company, and PB GREEN.

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