The Biz

Watching baby take those first teetering steps is an unforgettable moment for parents. For this special milestone, it is only right for little ones to be geared up in the best footwear. Like many mothers, Johanna Parker was frustrated that most socks quickly slipped off her baby daughter’s feet. Johanna then came up with the brilliant idea to make shoes for her daughter, Kaya, using soft cotton fabric and non-skid soles. Kaya loved her comfy, custom-made shoes so much, that Johanna was inspired to start up her business, Kaya’s Kloset, offering fantastically fun shoes that have kids steppin’ out in style!

LJBryn&Co. represents, markets and sells cutting-edge, hand-made and small-batch children’s products, in addition to big name brands. Sales Representative Lara Joy Brynildssen says, “I specialize in giving each unique brand the attention you would give it, if you were still out there marketing it yourself. Many of the brands I represent are family-owned companies and I understand the individual challenges those businesses face when finding their niche in the children’s marketplace.” Lara shares insights into her sales rep experience and what goes into making her firm, LJBryn &Co. successful.

During pregnancy, women’s bodies release special hormones that cause connective tissue and joints to relax and loosen in preparation for childbirth. This effective evolutionary development is one of the many miracles that make childbirth possible. However, the natural structural changes that occur in hip width can also make it nearly impossible for new moms to fit back into their favorite pre-pregnancy jeans. The inventors of the HipSlimmer know moms want their figures back in shape ASAP, and offer a timely solution!

An extravaganza full of the newest designs and fabulous creations is at the The Atlanta International Gift & Home Furnishings Market®, running July 14th through July 21st at AmericasMart. With more than 4,000 showrooms and an abundance of temporary booths, you can be sure to find exactly what you need for the upcoming season, all in one place! The Giggle Guide® spotlights just a few of the exhibitors to whet your appetite: A Light in the Night, Acting Out, Chi Chi Baby, and Dead Sea Pavilion.

New, from Bumkins, Snack and Lunch Boxes! Made from the same unique, waterproof fabric as the Bumkins SuperBib, the Bumkins Lunch and Snack boxes come in a variety of colorful prints your customers are sure to love. From Dr. Seuss to Keith Haring, and our original Bumkins design prints, these stylish food storage sets are a great addition to any diaper bag, and perfect for the mom on the go! The insulated interior and waterproof exterior makes these bags the ultimate for storing baby food, bottles, snacks, and lunches.

Contact: Bumkins / (480) 481-3618

Shopping for baby’s room is one of the most exhilarating “remodeling” projects parents undertake during their life, and children’s retailers have the fortunate opportunity to be part of this memorable experience. By creating inviting and inspiring room settings, retailers will help shoppers visualize the furnishings and accessories in their own homes. Including a range of standout nursery products from made-in-the USA suppliers such as Tree by Kerri Lee, Bratt Décor and LuvStuff can help spark customers’ imaginations and ignite a roomful of sales!

Many parents don’t have the luxury of a large garage or spacious spot to accommodate all their family “wants,” so they quickly learn to focus on family “needs” instead. However, even storing necessities alone can be a real challenge in a studio or tiny apartment. For families with small children, a stroller is essential, but strollers can take up a lot of valuable room and add little aesthetic appeal to a stylish apartment. MetroTOTS understands this dilemma for urban dwellers living in small spaces, and offers the very necessary, one-and-only, StrollAway — an ingenious over-the-door storage solution that neatly tucks away bulky strollers.

Beba Bean began its business by solving a piddly diapering problem parents of boys know all too well — avoiding getting showered by the fountain of youth! After the birth of her second child, Alex, Lisa Malcic noticed that no product existed to prevent wee willie’s weeing all over her and her husband, Peter. Thus, she was inspired to create the Pee-pee Teepee™, the topper that conveniently contains old faithful’s trouble that starts with a “P”!

It can be a company’s worst nightmare when a consumer is indifferent with respect to their product. If there’s nothing compelling to convince consumers to choose between one product over another, price or possibly the flip of a coin may decide the purchase. Branding instills confidence, manages expectations and is the foundation for establishing loyalty. Consumers seek out established brands, which in turn motivates retailers to seek out these brands to sell in their stores.

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