Items tagged “Newborns (0-6 months)”

“Safety first!” is a caution that retailers cannot share with their new family customers often enough. Safety gates are a must in most homes, and Gatekeepers models come in wood or paint options to match existing décor. Mommy’s Helper carries every kind of safety gear, with stylish and simple solutions. Safety is not only a concern during waking hours — parents need reassurance that their children are safe sleepers too. The SafeToSleep breathing monitor and the Heaven Sent crib mattress by Secure Beginnings are two options.

Retail buyers are already shopping and preparing for the fall/winter seasons. According to the National Retailer Federation, a family typically spends over $600 on back-to-school fall fashions and products for children. Of course, a complete fall work-up for kids includes more than just everyday wear and accessories. Children also require special occasion clothes, mix-and-match pieces, sports gear, and backpacks. Giggle Moon, Fleurisse & Léon, JWORLD and Moon et Miel are among the many brands helping buyers get ready for the fall rush and generate increased sales with functional, trendy products for children.

Having met Mike Berens several years ago while he was selling children’s apparel at trade shows, I contacted him with interest in 2011 when I heard he was the Sales and Marketing Director for Donita Fashions, a new brand of girls’ dresses from Indonesia soon to be launched under his leadership in North America. I made an appointment for Mike to preview the brand to me in Los Angeles, and was excited to hear about all the plans for selling the collection to specialty stores. But what really took me by surprise was when I saw the buyers’ reaction to this new brand over three seasons exhibiting at KIDShow Las Vegas. The buyer audience was SRO and Mike and his national sales reps were selling furiously fast throughout the show, staying busy until the lights were turned off!