Items tagged “Tweens (7-12 years)”

Inspired by old handcraft traditions, magical places in nature, enchanted buildings and the magic of childhood, Hilda.Henri makes modern, sustainable couture for small adventurers, urban elves, dreamers and little artists. The brand does this by using something that might sound old-school: boiled wool. But there’s nothing archaic about this brand or its style. The milled loden of Hilda.Henri garments stands for unique material made from pure nature. All items from the Hilda.Henri collection are made in Austria under the rules of traditional exquisite craftsmanship.

Sweden has always been ahead of the game when it comes to active lifestyle. Nowadays, “crunchy” moms, outdoors enthusiasts, and weekend warriors all over the world are using Swedish gear to make their outward bound experiences easier and more fun. Founded in 1942, Thule is one of the most respected outdoor gear companies in Sweden. The company creates products like bike carriers, backpacks, ski racks, and more that make it simple to bring sporting gear just about anywhere. Now, Thule is offering its unique products to parents who want to include infants and children in their active lives.

‘Sweet, chic, animal lover, fancy, funky, international, free spirited.” In time this list created by a group of 10-year-old girls turned into Sugar Lulu: a company dedicated to giving tween girls the products they want. Owner and developer Shari Kaufman was inspired by her tween daughter’s struggle to find clothes that were not too babyish, sophisticated, or inappropriate. Sugar Lulu has a modern vintage look with products that inspire girls to express their style, explore their creativity and just embrace their love of beautiful things.

Summer is all about bright and bold, so step into the season in style with Little Miss Galia. With a focus on cool clothes for girls ages 2-12, the goal of the brand is to interpret adult fashion for little bodies. To give little fashionistas sassy and trendy gear, start sophisticated with silk! The Silk Open Back Blouse looks like something out of Project Runway with its floral print and sweet bows on the back to keep the open back look modest enough for the mini set.

It’s amazing how childhood experiences can shape a person’s artistic passions. Most often it’s not the major events that make the biggest impact, but the small details — the magical combinations of scents, colors, sounds and touch — that create strongest and most lasting impressions. This is true for Elizabeth Cross, the founder of the Fiametta Toy Company and the creator of Stork Babies. When Elizabeth was a child, she was captivated by the colorful, charming miniature dolls she came across while in Greece. Fast forward to 2012; Elizabeth is running her own business selling dolls based on these childhood memories, and loving every minute of it.

Founded in 2012, William + Leora capitalized on a profitable growth market, the tweens. Owners Elizabeth Hoye and Kat Swick set out to create a modest but fashion forward line that is appropriate and hip. Swick and Hoye spent a good year researching how to make a fashion line, and what is needed to be successful before launching any sort of prototype, ensuring their business model was sound. Every season they have been hitting the wholesale markets reaching out to potential buyers and retailers. Their planning and perseverance have paid off for the brand.

The year was 1980, and robots were emerging as the new trend. The first of a flood of robot-related movies and TV shows had begun to appear, and the possibility of building, programming and even living side by side with robots was seen as a fantastic dream that might just come true. At the time, California-based company OWI was only 2 years young but already seeking out ways to expand their line of inventory and widen their customer base. OWI was ahead of its time in introducing kids to alternative energy through various solar-powered building projects. Products of this kind are still among their best sellers today.

Water, water everywhere but how many of us drink enough? Very few, what with a distaste for buying plastic bottles that clutter up the landscape or just not having access to enough of the cool, clear stuff. That’s where Reduce comes in. This brand makes great looking, innovative, eco-friendly products to help consumers turn over a green leaf every day with many different designs and shapes. Reduce is part of Base Brands and was founded in 2006 in Atlanta, GA. Products adhere to strict quality standards so customers feel safe buying them.

Irwin Snackcracker is a fun kid with a wacky sense of humor, but he’s pretty normal for the cartoon world in which he lives. Like most kids, he loves ice cream, and tries to get his hands on the frozen treat whenever he can. Little does he know that his pursuit of the frozen delicacy will change his life forever and set him on the road to an epic adventure. Author Todd Clark’s illustrations for The Ice Cream Kid: Brain Freeze! help the book to come alive for kids and make them want to keep turning pages to watch the story unfold.

Spring has sprung at DownEast and if you’re looking for vibrant colors and patterns to freshen your store, look no further. Ruffles are ripping through the runways this year and the Ruffle Front short-sleeved top in lemon or sailor blue is ready to sell. Heat things up with the Center Ruffle Tank in pink lemonade or purple punch, showcasing a simple ruffle down the front. Girls can take the summer by storm in the Tuxedo Ruffle Top in pink lemonade, violet tulip or white. The ruffles are offset by a slight v-neck cut of the collar for a cool look that can be dressed up or down.

Three friends had two things in common, the desire to work together, and a shared passion for natural living. While brainstorming, they realized all their talents combined could create an all-natural skincare line. And thus, 3Girls Holistic was born. Following the “Going Green” trend, 3Girls Holistic features five product lines that commit to using only natural and organic ingredients targeting the environmentally conscious consumer. The lines include: Skin Care, Aromatherapy, First Aid, Postpartum and For Kids.


When mild, breezy weather comes to call, many families are inspired to go fly a kite. Kites have been around for thousands of years and have become an essential part of the American family recreational experience. It’s easy to see why. Kites get kids outside, giving them a break from electronic games and social media. The best part of flying a kite is, of course, the feeling of elation that comes from seeing your kite soaring on the wind, high above the trees.

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