Items tagged “Tweens (7-12 years)”

Like a sweet lullaby, the music notes of an era gone by resonate with images of sweet children dressed in simple colors and traditional styles. With temperatures warming, baby legs are emerging from a winter of fleece sleepers. Parents shopping for soft, classic ways to dress babies and toddlers need look no further than Ollie & Bess. The brand brings back sweet, nostalgic days when children still wore all white and sported Peter Pan collars and bubble rompers.

Playtime New York - New York, (3/8/14 - 3/10/14)

The March Playtime New York was themed beautifully around light through trends spaces, art installations and exclusive entertainment. Playtime New York continued to grow, selling out this year while hosting 120 international collections. This show is known for bringing together the best brands, both new and established. Here are a few that caught the attention of Editorial Director David Gaunt: California lifestyle brand Mini & Maximus has international appeal. Urban Infant carries the load for kids and parents on the go with convenient backpacks and lunch bags. Newcomer Mon Petit Atelier focuses on fancy dresses that inspire nostalgia. OmamiMini wows with modern outerwear and apparel from L.A. that complements a range of styles.

Even if they don’t bend your ear about it, your customers probably wish there were simple ways to teach kids the value of money. Raise the subject of time spent with TV or video games and watch the attention shift to you. Then, show them a system that uses today’s technology to get across the concept of managing time and money. My Job Chart is an online system in which a parent either registers online or downloads an app, inputs information about the family and assigns chores to kids with a reward value for each job.

KidShow - Las Vegas, Nevada (2/17/14 - 2/19/14)

Last February’s KIDShow Las Vegas showed me a lot to love. The event continues to be the largest collection of children’s fashions and accessories west of the Hudson River, and offers a wide assortment of mid-tier to high-end apparel in a comfortable setting where buyers can review lines and write orders to assure well-stocked shelves and strong sales. Here are some of the brands and people that caught my eye and renewed my interest in the children’s business: We The Beautiful, Jo Ann Farese and all the brands she represents, GlitterTots Sparkle Screen and Ultimate Apparel, well represented by Karen Grasso.

Newport, Rhode Island is one of the most popular tourist locations in America. Known for its historical sites as well as its shopping and entertainment, this seaside town’s cozy inns, trendy shops and gourmet eateries draw thousands of visitors each summer. If a business wants to stand out in Newport, it has to offer something unique and interesting. In that department, Groovy Gator delivers. While the Groovy Gator has been open a relatively short time compared to some of Newport’s old standbys, it has made an impression on locals and tourists alike with its charming collection of children’s fashions, toys and accessories.

While American “tweendom” is the most familiar type, Europe recognizes the tween years as a distinct developmental phase as well, and it is home to companies that target that demographic. Many of these companies are similar to their American counterparts, but have some unique traits inherent to European fashion and culture. Some American retailers have noticed that European-made products are big sellers, so they keep an eye on designers from across the pond to learn who’s who and what’s trending. Barbour, Caracoteen, molo and Mini Vanilla are among the hot companies that deserve a closer look.

Toy Fair - New York City, New York (2/14/15 - 2/17/15)

The American International Toy Fair was held at the Jacob K. Javitz Convention Center in NYC on February 14-17. The Fair is the largest industry show of its kind in the Western Hemisphere, drawing thousands of presenters from across the world. Companies that put new twists on classic toys got a lot of attention at the Fair this year, making their way into the hearts of buyers with products sure to charm even the most fickle kids. Flybar, InRoad Toys, Walrus Toys and Mingo all have something unique to offer the industry, and the Toy Fair was their time to shine.

NY Now - New York City, New York (2/1/14 - 2/6/14)

NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®) made BizBash’s “New York’s Top 100” list for 2014 — little wonder, considering the strong impact the show has had. The show attracted over 30,000 attendees from more than 80 countries. The February show ran from the 1st through the 6th at New York City’s Jacob K. Javits Convention Center. Not all companies with great products took home awards, but both new and veteran retailers did show a stellar uptick in orders. Companies like Anaïs & I, Scentco Inc., EFL Sales (Fiona Walker England and Albetta), and Calisson Inc drew a lot of attention.

Being on-trend and in style are more than just adjectives decorating the “About Us” page: these words form the foundation of successful children’s businesses. Rapidly changing attitudes and tastes mean that companies need to be innovators. Which suits Florian Berger’s Donkey Products just fine, as the company is “always ahead of the curve – always on the hunt for the new and the different.” The German company is known for developing unique pieces that surprise and delight. As a family business, there is a strong focus on fostering the creativity in design that captures the imagination.

Tiffany Dekel and Laura Burch both have impressive resumes. Tiffany has a background in clothing design and launched three successful online agencies; Laura is an illustrator and art educator at a major university. While they’re both proud of their accomplishments, Dekel and Burch hold a special place in their hearts for handmade crafts, and they want to make the art fun and accessible for more people. In 2012 they launched lullubee, a company that takes a unique approach to crafts and crafting supplies.

Over thirty years ago, seven university students graduated and vowed to develop a company that would make a positive contribution to society. One graduate, Vitool Virapornsavan, was both an architect and the future founder of Plan Creations Co., Ltd. Since Plan Creations began, PlanToys has created innovative playthings for kids produced to meet the highest quality, safety and environmental standards. Today, the company employs over 1000 people, operates two subsidiary businesses, and is the first company in the world to manufacture toys from reclaimed rubber wood.

American toymakers and clothing designers may appreciate tradition, but they also love innovation. They can integrate the best of old and new to produce products that are unique and functional. 3 Marthas, Two Bros Bows, Papersalt, and The Beaufort Bonnet Company are all very different enterprises. A clothing company reaching its silver anniversary, a business that makes a rugged outdoor sport safe and fun, a publisher that helps to inspire family values, and a designer who recreates novelties from the past. Each one embodies the American spirit in its own way and makes us proud.

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