Items tagged “Economy”

The Giggle Guide^® surveyed 26 mothers, living throughout the United States and Canada, about today’s children’s market and the products they purchase. The fourth question in our exclusive series asks…

What are the key features you look for when purchasing children’s shoes?

“A penny saved is a penny earned?” With today’s inflation and recession and depression or whatever else that ends in an “ion” that we’re in together, we all have to pinch greenbacks, not coins! Who is finding ways to save? If your customers are not spending more, better start saving more. Here’s some penny-wise tips from The Giggle Guide™. Help your fellow retailer, and share the wealth of ideas you have tried that make you a “wiser miser”!

“Behind The Brand” uncovers what makes Stephan Baby a successful name in the children’s marketplace. Co-owner Jan Campbell explains how a sister’s frozen boo-boo remedy provided the initial inspiration and how, 22 years later, Stephan Baby is adapting to handle increasing government regulation and a rapidly changing global economy. With over two decades of industry experience, we can all benefit from her insights.