Bright Ideas Add Sizzle to Add-On Sales!

Yesterday, The Giggle Guide^® shared the latest in protective swimwear for children. Today, we are focusing on our favorite head-to-toe sunny delights that pair with swimwear like surf goes with sand. By offering a dazzling mix of fun, functional and fashionable products to complement new swimwear, retailers can effortlessly increase add-on sales. Get ready to shine with child-safe sunscreens, cool shades and fabulous flip flops that are a step ahead! The Giggle Guide^® highlights brands that make the sun their business, including Baby Blanket Suncare, Teeny Tiny Optics, Swim Ways, and One Ruby Lane.

Baby Blanket Suncare Has Protection for Sensitive Skin Covered

For over a decade, Baby Blanket Suncare has been dedicated to providing quality sunscreen, formulated especially for babies and adults with sensitive skin. The company started manufacturing suncare products after consulting with Dr. Robert Sayre, co-developer of the Sun Protection Factor (SPF). Innovations include the Sunscreen Towelette SPF45+, perfect for the kid who won’t sit still long enough for his parents to apply traditional lotions.

All Baby Blanket products are dermatologist and pediatrician tested to be hypoallergenic, non-stinging, and water resistant, with an SPF of 45 or 50+. Retail prices range from $2.50 to $14.

To see how you can get a Baby Blanket display of products in your store, visit www.babyblanketsuncare.com

The Future Looks Bright with Teeny Tiny Optics

Most people go to great lengths to protect their kids’ skin from the sun, but did you know that according to opticians and The Academy of American Pediatrics, UV damage to our eyes is also cumulative? About 80% of the eye damage a person accumulates in a lifetime happens before the age of 18!

Despite best intentions, many parents overlook eyewear as a key element in protecting kids from the harmful effects of the sun. You can help educate and encourage parents to protect their children’s eyes by offering them a selection of Teeny Tiny Optics 100% UVA & UVB protection sunglasses.

Teeny Tiny Optics was started by a mom, Alice Lando. She was a women’s accessories buyer, and saw a clear void in the market with regards to eye protection for children. Lando remembers, “People didn’t believe in eye protection for infants and kids. A lot of lenses for children weren’t 100% UV protective, so I filled that void by making them.”

For over sixteen years now, Teeny Tiny Optics has been a leader in children’s sunglasses in five size categories from infants through teens. The girl’s collection currently includes flower and gingham prints and styles bejeweled with rhinestones and crystals. For boys there are two-tone and wrap styles which include an army camouflage print, a Spiderman web print, skull and crossbones print and Harley Flame model featuring hot flames on the temples. These sunglasses are fun, funky, stylish and essential.

For sales made in the shades, seek out www.teenytinyoptics.com

SwimWays Flows with New Ways to Play in Water

Once you have your customers covered to have some fun in the sun, provide them with some entertaining toys for splishin’ and splashin’. SwimWays makes being in the water more fun through innovation, quality, and inexpensive toys. For example, when it comes to teaching children how to swim, SwimWay’s Swim Steps help kids gradually gain confidence in the water. One of the company’s best-sellers is The Rainbow Reef, which brings the creatures of the ocean to the pool, encouraging kids to put their faces in the water.

SwimWays has a fantastic selection of toys for little ones up to big kids that are perfect for an enjoyable day at the pool or beach. One especially innovative toy is The Splunk-A-Dunk™, an interactive backyard sprinkler game that takes the fun of horseshoes and adds a splash of dunk tank craziness. With plenty of sports-related games like pool-golf, pool-basketball and Hydro Smash, to underwater subskate boards, the popular Toypedo game and super fun dive toys, there is something at SwimWays for every kid and parent to enjoy!

Let Swimways show you the way at www.swimways.com

One Ruby Lane Has a Hit with New Flip Flops!

One Ruby Lane, designer of fun, fashionable (but never plain) mary janes, stylish sneaks, boots and other on-trend children’s footwear, has taken another big step in innovation with its new Flip Flops with Interchangeable Straps. Available for Spring 2011, orders are now being taken for these fabulous Flip Flops that come with a set of three easy on-off designer fashion straps including an animal print, rhinestone with flower accent, and glam glitter, in an assortment of color choices.

The EVA construction, with built-in arch support, features cloth straps for added comfort. The straps can be changed in a snap, just by pulling off one and adding another with the easy on/off hook & loop adhesion system. In a flip of the wrist, these flops are ready to make every step a fashion statement, with a wardrobe of options! More styles and smiles per mile!

To see why One Ruby Lane is the address for fun, fashionable footwear for kids, visit www.onerubylane.com