Nested Bean's Zen Swaddle Debuts Four Charming Custom Prints at the ABC Spring Conference

HUDSON, MA (April 30, 2013)—One year after launching its flagship Zen Swaddle at the ABC Spring Conference, Nested Bean returns to the show May 7th – 9th with four new proprietary patterns, each featuring a lovable cast of characters. The brand will be showcasing its new products in booth #222. The company will also offer enticing at-show specials for opening orders as well as reorder incentives.

Each of the new prints is delightful in its own way thanks to the simple hand-drawn nature of the artwork. Giraffes roam and canoodle among the stars in the Starry Safari print, which features unisex persimmon and golden tones. Meanwhile, Songbird charms with a flock of adorable aqua birds intermingling with a swirl of musical notes as they dance in the air. Finally, Adventures of Mouse and Bunny are complementary gender-specific prints. For the girls, fearless bunnies wing through the sky on paper airplanes and flit from lavender cloud to lavender cloud. For boys, mice go on a similar adventure but with an even more daring spirit, perching on the wing of the planes and dangling precariously from blue clouds.

“I’m thrilled to introduce these new prints to the Zen Swaddle family. What I love most is that each captures the innocence of those first few days. Also, our sweet characters and the lively nature of the patterns welcome moms and dads to create bedtime stories specifically for their little ones,” says Manasi Gangan, owner of Nested Bean. “The Zen Swaddle has quickly become a bedtime essential, and with these new patterns—along with our Wheels and Dots prints and the original white style—moms and gift-givers are sure to find the perfect complement for their nurseries.”

The Zen Swaddle has become a regular fixture on must-have baby registry lists by leading publications and blogs like Pregnancy & Newborn magazine, A-list Mom and Stroller Traffic. And new moms are introduced to the Zen Swaddle every day thanks to prominent features in BabyTalk magazine, People.com, Nickelodeon’s Parents Connect, BabyCenter, MomTrends, Babble and Cool Mom Picks to name a few.

The Zen Swaddle enhances the well-known benefits of swaddling, by adding simulated touch. The Zen Swaddle mimics mom’s touch through three lightly weighted areas: on each side where your hands would be if you were cradling your baby and on his or her chest where moms instinctively place a reassuring palm. This unique construction allows babies to calm, soothe and sleep for up to 2 additional hours at night.

Research shows that touch, whether person-to-person or simulated by an object:
• Triggers a self-soothing response
• Increases the ability to regulate stress
• Even promotes physiological growth and boosts immune response

The Zen Swaddle fits babies who are 7 to 14 pounds. Additional legroom means each Zen Swaddle is 2 sizes in 1, providing added value through longevity. Made with 100 percent cotton and containing non-toxic filling in parts, the swaddle fastens with Velcro closures. The product has undergone rigorous safety testing at CPSC-accredited labs. Wholesale prices for the Zen Swaddle start at $19.99 each.

Learn more at www.nestedbean.com or contact the company at

About Nested Bean
Nested Bean was founded by Manasi Gangan, a mom of two with more than 15 years of management experience in IT. While working in business development in the financial industry, she honed the skills of vetting and building sustainable business models. With this background, she fulfilled a lifelong dream of entrepreneurship with the launch of Nested Bean in 2011. Through this juvenile products brand, Gangan is committed to offering quality products that parents can trust and children will love.