Elegant Baby’s Baby Gift Boutique Comes to FAO Schwarz

Posted by Elegant Baby - 4/1/09

FAO Schwartz - Elegant Baby

(New York, NY: November 2008) Elegant Baby is pleased to announce the opening of a 150 square foot in-store boutique at FAO Schwarz, the world famous retailer’s flagship store in Manhattan. Located on the store’s lower level, the Elegant Baby Boutique will be the anchor brand in the Baby Gifts section.

“We are thrilled to have the new Elegant Baby collection at FAO Schwarz. I am confident that the quality and style of Elegant Baby will be well received by our customers,” said Ed Schmults, CEO of FAO Schwarz.

A limited line of Elegant Baby’s specialty baby gifts will be available to FAO Schwartz. This includes the Baby Keepsake line featuring Elegant Baby’s signature Baby’s First Piggy Bank and matching picture frame; Elegant Baby gift apparel (the chocolate and camou fashion sets); Baby’s First Medical Kit; My First Rubber Ducky gift package (towels & duck); and the Silver Plated Elegant Baby gift line. Products in the silver plated gift line include: feeding set, birth certificate holder, comb/brush set, First Tooth & First Curl holders, banks, frames and photo albums.

Baby & Kids article about FAO Schwartz Launch

“The opening of our Elegant Baby boutique at FAO Schwarz realizes a goal of ours to design products recognized among the world’s finest baby goods. I can’t imagine a better place to showcase our brand”, adds Elegant Baby CEO, Yates Hooper. “Customers from all over the world visit this iconic store seeking the best products for their children, and we’re honored to be part of the FAO experience.”

About FAO Schwarz
Since 1862, FAO Schwarz has enchanted and inspired generations of families with its unparalleled selection of unique toys, unmatched customer service, and dedication to offering quality products. FAO Schwarz offers wonderful toys that help children develop their imagination, gain rich play-based experiences and physical well-being through good play. The iconic flagship store in Manhattan attracts nearly four million visitors annually and the Las Vegas shop at The Forum Shops at Caesar’s Palace, open since 1997, continues to be a destination for locals and travelers alike. In 2008 FAO Schwarz partnered with Macy’s to open nearly 700 shops inside select Macy’s across the country by 2010. One of the best-known brands in the United States, FAO Schwarz is a trusted name for quality toys to families everywhere.

Elegant Baby is a registered trademark of Baby Needs, Inc., a privately held company based in Burlington, North Carolina. Baby Needs, Inc. was founded in 1967 by the late Fred V. Hooper as a full service distributor of baby items and nursery needs for the department store and mass merchant trade. Today, under the direction of Hooper’s son, Yates Hooper, the company has become the fashion world pioneer in baby clothing and gifts. Elegant Baby is sold at the finest children’s shops, gift boutiques and high end department stores worldwide. The company continues to grow with its popular, classy designs for products that are sought after both by the personal buyer and by celebrities as well. Elegant Baby’s products have been regularly cited as being amongst the industry’s finest in many publications including People Magazine, Earnshaw’s, USA Today, Baby Talk and Pregnancy & Newborn.