Lord & Taylor Presents School-La-La Back To School Event
 |
NEW YORK, NY, FRIDAY, AUGUST 5, 2011 – Lord & Taylor presents School-la-la back-to-school fashion show event, on Saturday August 20th from 12-4pm at 45 (all stores, excluding Danbury) full-line stores. Customers can bring their kids to shop for their back-to-school wardrobes, while watching local model the latest fall trends, at the School-la-la fashion show, beginning at 1pm. Each participant will receive a photo of themselves in their School-la-la look on Lord & Taylor’s Facebook page at http://www.facebook.com/lordandtaylor.
Lord & Taylor will be presenting four key back-to-school trends in the show, including:
- Prep School Days: very prim and proper, highlighting stripes, primary colors, whites, khakis, blazers and ties
- Outdoor Weekends: outdoor activities and hikes, highlighting vests, cargo, plaid, fur trim, jeans, boots and lots of layering
- Recess: bright colors and prints, highlighting casual and athletic pieces
- Picture Day: dressy for special occasions, highlighting the classics such as polo shirts, wovens for boys and anything plaid for girls
“This event is a fun way for Lord & Taylor to get directly involved with our customers and identify them as the trendsetters of their community,” noted Jonathan Greller, SVP/General Merchandising Manager of Men’s, Children’s & Intimate Apparel at Lord & Taylor. “Back to school is an important shopping time for our store as many of our customers bring their children to wardrobe them for the school year.”
For back-to-school, Lord & Taylor is partnering with Kids in Distressed Situations (K.I.D.S.) to hold an all-door supplies drive August 10th through August 22nd. K.I.D.S. is a global charity committed to helping kids and their families by providing them with new needed merchandise. Customers can donate pens, pencils, crayons and markers, black and white composition books, construction paper, paper glue, erasers, pencil sharpeners, rules, folders, calculators, back packs and small lunch boxes. Lord & Taylor will also donate a portion of overall children’s net sales to K.I.D.S. August
10th through August 22nd.
“K.I.D.S. is deeply grateful to Lord & Taylor for helping to make the back-to-school time a meaningful one for all children, regardless of their economic background” said Janice Weinman, President of K.I.D.S.
For complete event details, visit: lordandtaylor.com/kids
###
About Kids in Distressed Situations
For 26 years, K.I.D.S. has provided 67 million underprivileged and disaster-struck children with over one billion dollars of NEW clothing, toys, basic necessities, juvenile products, books and much more. The donations of new products are distributed through an established network of nearly 1,000 local community social service agencies in the U.S. and abroad. K.I.D.S.’ efforts reach youth, age 0-18, and their families who are challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members and disaster survival. More information about donating new products and supporting our work is available online at www.KIDSdonations.org.
About Lord & Taylor
Lord & Taylor is an upscale specialty department store that has built a reputation for attentive customer service and high quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America’s oldest department store and one of America’s premier retailers. Today, Lord & Taylor operates 46 full-line stores in nine states and the District of Columbia, three Lord & Taylor outlet stores and lordandtaylor.com, the company’s online store.
| Contact: | Chris Blake / (212) 279-5493 |
112 West 34 Street / suite 1133
New York, NY 10120
United States
- Login or register to Gigglemark
- Kids in Distressed Situations, Inc. (K.I.D.S)