United Legwear Pledges 100,000 Pair of New Socks To K.I.D.S. at Earnshaw Magazine's 34th Annual Earnie Awards

K.I.D.S. President Janice Weinman Receives Lifetime Achievement Award and Inducted into Hall of Fame

New York, N.Y., October 6, 2011 – Kids in Distressed Situations, Inc. (K.I.D.S.) today announced that United Legwear Company, LLC pledged to donate 100,000 pairs of new socks to K.I.D.S. to help children in need. The pledge was announced in a spontaneous gesture of giving back by United Legwear’s CEO Mr. Isaac Ash, at Earnshaw Magazine’s 34th Annual Earnie Awards on Monday evening.

The 100,000 pair of socks will be distributed over the course of the year to several of the nearly 1,000 social service agencies with which K.I.D.S. partners. The socks will be particularly useful during the winter months when many children wear old, badly fitting, and often no socks at all.

“We are so grateful to Isaac Ash and United Legwear for their extremely generous and much needed contribution,” said K.I.D.S. President Janice Weinman, who was honored at the event with a Lifetime Achievement Award, and was inducted into Earnshaw’s Hall of Fame. “There is currently a mounting need for new product to help the increasing number of poor and extraordinary number of families devastated by natural disaster this year. And more than any other products, families struggling to make ends meet and put their lives together require underwear and socks.”

In his remarks at the Award Ceremony, Mr. Ash noted that giving back new product has an immeasurable impact on recipients by making them more functional and better able to cope with the life challenging issues they face. Founded by Mr. Ash, United Legwear Company, LLC is a leading global manufacturer of socks and underwear. From toddlers to teens and adults, the company offers a full range of technologically advanced functional and fashionable products. United Legwear’s portfolio of brands include Happy Socks®, Puma®, BabyLegs®, Sox & Co., and Skechers®, among others.

About the Earnie Awards
For 34 years, Earnshaw’s has recognized outstanding childrenswear companies with the prestigious Earnie Award. Nominated and voted on by industry leaders, an Earnie Award denotes the children’s retail community’s seal of approval in areas like design, quality, customer service and overall excellence—an invaluable and unique distinction for brands and manufacturers. This year, awards were presented in 17 categories, and also included an induction into the Earnshaw’s Hall of Fame.

About Kids In Distressed Situations (K.I.D.S.)
For 26 years, K.I.D.S. has provided 67 million underprivileged and disaster-struck children with over one billion dollars of NEW clothing, toys, basic necessities, juvenile products, books and much more. The donations of new products are distributed through an established network of nearly 1,000 local community social service agencies in the U.S. and abroad. K.I.D.S.’ efforts reach youth, age 0-18, and their families who are challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members and disaster survival. More information about donating new products and supporting our work is available online at www.KIDSdonations.org

Contact: Chris Blake / (212) 279-5493
Kids in Distressed Situations, Inc. (K.I.D.S)
112 West 34 Street / suite 1133
New York, NY 10120
United States