Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@thegiggleguy Crocs is a great example of this. They hit with one item but had no idea who they were or how to build on it #kidsbiz |
11 years 19 weeks ago » In reply to TheGiggleGuy |
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caletha_style |
My most recent feature talks about the subject from a dif. angle—Does your vision match how ppl see ur biz? t.co/1tyWBoKjoI #kidsbiz | 11 years 19 weeks ago |
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caletha_style |
I have a lot of entrepreneurs-in-the-making contact me with a product idea. But not necessarily business ideas. #kidsbiz | 11 years 19 weeks ago |
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caletha_style |
I have a lot of entrepreneurs-in-the-making contact me with a product idea. But not necessarily business ideas. | 11 years 19 weeks ago |
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caletha_style |
What came first, an overall vision for your business or a product idea? #kidsbiz | 11 years 19 weeks ago |
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caletha_style |
It's true of magazine layouts, business start-ups, tv scripts, everything #kidsbiz | 11 years 19 weeks ago |
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caletha_style |
That quote was abt the show Lost. I think it's true of everything. If you have a vision in the beginning, it shows. & if you don't #kidsbiz | 11 years 19 weeks ago |
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caletha_style |
This quote: If the creators had a more concise vision from the get-go, it could have told a fascinating tale in a shorter time. #kidsbiz | 11 years 19 weeks ago |
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caletha_style |
chatting tonight about vision. If you're joining us, say hi and tell us, what made you start your business? #kidsbiz | 11 years 19 weeks ago |
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caletha_style |
what time zone are you in? RT @chacha_louise: @caletha_style fighting it #kidsbiz | 11 years 19 weeks ago |
More Info
