Caletha Crawford
Main Profile

Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
n/a • New York, New York 10001
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Latest Buzz
Even More Buzz…
- Flutter Sales Membership ContestOctober 16th, 2015
- Lil Trunks' Spring/Summer '16 Debut Collection Brings Happiness to LifeJuly 21st, 2015
- Kissy Kissy's Spring/Summer '16 Collection Inspires Fun in the SunJune 30th, 2015
- Limeapple Sport Stretches Into Seamless Activewear For Fall/Winter 2015February 9th, 2015
- Limeapple Boutique's Fall/Winter 2015 Collection is Ripe for ExpansionJanuary 27th, 2015
- Kissy Kissy's Fall/Winter '15 Collection Celebrates VarietyJanuary 23rd, 2015
- Kissy Kissy Launches Kissy Cares with its “Share the Love” CampaignSeptember 25th, 2014
- New and Classic Brands at ENK Children's ClubSeptember 10th, 2014
- Burnish Your Brand by Polishing Up Customer ServiceSeptember 9th, 2014
- Going Hollywood with Your Wholesale Distribution StrategyMay 20th, 2014
Tweets
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@gary_wassner In terms of a marketplace, one thought. Not sure how many of these boutiques use Afterpay or Klarna b… https://t.co/YRE5DnVGPV |
5 years 2 weeks ago » In reply to caletha_style |
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@jaydeejacobs @gary_wassner I think the transaction is less the challenge. With social like Insta and a payment pla… https://t.co/ZHgACIF1TX |
5 years 2 weeks ago » In reply to jaydeejacobs |
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@gary_wassner It would need to be fun. Everyone is so distracted not sure how much there thinking about shopping. A… https://t.co/jpmMIGnouv |
5 years 2 weeks ago » In reply to caletha_style |
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@gary_wassner Ok. That’s definitely a bigger undertaking with a larger lead time. I was thinking something like an… https://t.co/Vo3MUWZREJ |
5 years 2 weeks ago » In reply to gary_wassner |
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@gary_wassner An at home FNO would be fun. Does it need a marketplace like a Nineteenth Amendment? Or just an Insta… https://t.co/z1U5CSDL6h |
5 years 2 weeks ago » In reply to gary_wassner |
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Wondering how the apparel rental services (RTR and all the rest that rely on working women’s clothing needs) are do… https://t.co/bxfo8BKGFu | 5 years 2 weeks ago |
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I’m also calling for a moratorium on virus-related pitches. We are... on it. And my inbox is saturated. Also, to wh… https://t.co/GciTbhT6qG | 5 years 2 weeks ago |
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I really need some good tv to watch _in these times_. Amazon and Netflix should move up the release dates of their… https://t.co/qy4DAEBcz8 | 5 years 2 weeks ago |
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Feeling for all educators who are now scrambling to figure out how to take their lesson plans online mid semester.… https://t.co/T2kneZ0g0Y | 5 years 2 weeks ago |
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Of all of the lines in Devil Wears Prada, this is the most spot on: “Where are all the advertisers?” | 5 years 13 weeks ago |