Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
RT @earcher: 'Social Media is used to topple governments. Why don't you think it can't help your business?' Steve Ennen #medianext | 12 years 6 weeks ago |
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caletha_style |
@kulaklips yes. shopped bloomies yesterday and resort/spring is in stores |
12 years 6 weeks ago » In reply to kulaklips |
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caletha_style |
Working on a big project & following my own advice: working on it first thing, breaking it into steps, banishing dread t.co/OnPyDPyM | 12 years 6 weeks ago |
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caletha_style |
Today's consumer wants to feel connected with the brands they choose. Here's how to boost engagement: t.co/hg8jzCo5 | 12 years 6 weeks ago |
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caletha_style |
Are luxury brands "over-licensed, over-distributed, over-accessible"? That's the buzz lately. The most recent... t.co/b9O360bW | 12 years 6 weeks ago |
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caletha_style |
@remilai yes. not sure which day |
12 years 6 weeks ago » In reply to remilai |
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caletha_style |
Writing a fall '13 press release today, and the first NYC show of the year starts this weekend. Yup, fall is here. | 12 years 6 weeks ago |
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caletha_style |
Is 2013 your year to start that children's clothing brand you've been thinking about? Avoid costly errors with my class t.co/igXqt9qX | 12 years 6 weeks ago |
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caletha_style |
Made a resolution to start promoting your brand? Learn the basics of evaluating media and creating effective ads: t.co/1m71PyMw | 12 years 6 weeks ago |
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caletha_style |
@prprofessor I think modal is an accepted label. Pretty sure the clamp down on bamboo came as a result of green washing |
12 years 6 weeks ago » In reply to PRProfessor |
More Info
