Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Evolve don't discard winners and other business lessons learned from reality shows like #SharkTank and #AllOnTheLine t.co/VhSMbSZP | 12 years 20 weeks ago |
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caletha_style |
This weekend I visited a store that's selling my mother's card line and encountered a common problem my clients... t.co/lPZdBNw6 | 12 years 20 weeks ago |
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caletha_style |
34 Christmas cards signed, sealed and almost delivered—just in time | 12 years 20 weeks ago |
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caletha_style |
@aftaschool Good luck! I'm sure it'll be great. |
12 years 20 weeks ago » In reply to aftaschool |
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caletha_style |
@aftaschool Lil old me? Sure. :) |
12 years 20 weeks ago » In reply to aftaschool |
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caletha_style |
@aftaschool @aftaschool Thanks! I was thinking about you recently. Hope all is well. |
12 years 20 weeks ago » In reply to aftaschool |
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caletha_style |
Sales as an art at Crickett & Jones. Love when upscale product comes with matching service | 12 years 20 weeks ago |
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caletha_style |
@yulianyc Hi, Thanks. I saw our email. Sorry for the slow reply. Hope to catch up on emails by Monday. |
12 years 20 weeks ago » In reply to yulianyc |
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caletha_style |
My near-constant refrain to would-be designers lately: Your line has to stand on it's own aside from gimmicks, tie-ins w other products, etc | 12 years 20 weeks ago |
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caletha_style |
It's a fact: our friends and networks are our biggest influencers. Here's how to use social selling to gain customers t.co/xIvyYO2y | 12 years 20 weeks ago |
More Info
