Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
@sugarloco good idea for the collabo Pinterest board. I might have to borrow it ;) |
12 years 16 weeks ago » In reply to SugarLoco |
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caletha_style |
Clothes can be a suit of armour. They can counteract how I feel when I feel bad @StacyLondonSays #92YTalks_Stacy | 12 years 16 weeks ago |
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caletha_style |
Clothes can be a suit of armour. They can counteract how I feel when I feel bad | 12 years 16 weeks ago |
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caletha_style |
Pieces to have: Jacket, layering pieces, statement piece/necklace. No t-shirts (or similar) @StacyLondonSays #92YTalks_Stacy | 12 years 16 weeks ago |
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caletha_style |
"Yes and" ends every chapter. Meaning accepting your body so you can proactively highlight what u do like @StacyLondonSays #92YTalks_Stacy | 12 years 16 weeks ago |
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caletha_style |
Stacy wants to develop a jeans app bc every1 asks about it. She suggests: Not Your Daughter's Jeans & Cameo @StacyLondonSays #92YTalks_Stacy | 12 years 16 weeks ago |
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caletha_style |
Menswear is all about tailoring, small details (watches are important) & wear a jacket with a higher stance @StacyLondonSays #92YTalks_Stacy | 12 years 16 weeks ago |
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caletha_style |
Sometimes when we're worried about what we look like in the mirror, you need to step back & get your reflection elsewhere #92YTalks_Stacy | 12 years 16 weeks ago |
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caletha_style |
Buy in outfits at first. If you're shopping by event, you're doing it wrong. Take your time. — @StacyLondonSays #92YTalks_Stacy | 12 years 16 weeks ago |
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caletha_style |
Next use color, pattern, texture and shine, and pick the trends you want to pick from these categories @StacyLondonSays #92YTalks_Stacy | 12 years 16 weeks ago |
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