Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
 caletha_style |
Supporting @NYCEDC at #NYCBigApps | 12 years 45 weeks ago |
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caletha_style |
@sophieandlili Nice! |
12 years 45 weeks ago » In reply to sophieandlili |
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caletha_style |
@sophieandlili I hadn't heard about the old content but it is quarterly and expensive. $11, I think. I'll have to flip thru on the newsstand |
12 years 45 weeks ago » In reply to sophieandlili |
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caletha_style |
So, who's excited that @Dominomag is back? One of the only folded pubs I truly missed. Hung onto my old copies for awhile | 12 years 45 weeks ago |
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caletha_style |
@ignite_dm They do and they don't. At the end of the day, flash sales mean cash flow so they win out over brand/reputation/etc |
12 years 45 weeks ago » In reply to Ignite_DM |
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caletha_style |
Talk to retailers about biz & 1 of the 1st things they mention are flash sales & how it erodes brands/their sales. What's the solution? | 12 years 45 weeks ago |
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caletha_style |
Know a college student interning in NYC this summer with an interest in the fashion biz, tell them to apply for t.co/WeKgnRBA | 12 years 45 weeks ago |
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caletha_style |
Having a balcony right off from my office means I don't mind working on a pretty spring day like today. But I will be heading out later! | 12 years 45 weeks ago |
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caletha_style |
Feeling as though everyone was on spring break this week. Clearly I didn't get the memo! #WaitingForResponsesLeftAndRight | 12 years 46 weeks ago |
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caletha_style |
@gary_wassner That would be great. I never want to ask too frequently. I know you're busy but since you mention it... I'll check my calendar |
12 years 46 weeks ago » In reply to gary_wassner |
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