Caletha Crawford
children's apparel expert, veteran journalist
Main Profile
Caletha Crawford is an expert in the children’s apparel, accessories and gift industries. Her career has been focused on the business and fashion trends that drive this segment of the garment industry.
As editor in chief of Earnshaw’s magazine—the leading children’s trade publication—Caletha kept readers abreast of contemporary market concerns, providing them with invaluable insight into how the industry was evolving and challenging them to reevaluate their strategies.
Her services include:
Hourly Consultations
• one-on-one call with me to discuss your business concept and get feedback on how you might need to adjust your thinking and planning to produce a sellable line with tips for what to do next
Tutorials
2 options, which are ideal for those new to the industry:
• learn-at-your-own pace tutorials that cover: a) consumers, b) creating a collection, c) creating a brand, d) understanding wholesale sales, and e) marketing and PR
• 2-hour interactive Skype seminar designed to give you insight into the consumer, branding, the wholesale market and PR
Ongoing Relationships
• project-based engagements focused on launching and growing your brand
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n/a • New York, New York 10001
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Latest Buzz
Tweets
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Redecorated my apartment in my mind @jomathanadler just now. Digging into a red velvet whoopie pie to cap things off. | 13 years 28 weeks ago |
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I think that might be it for the children's store tour today. Not interested in the rest of these verticals. | 13 years 28 weeks ago |
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At Crewcuts and love the teal, magenta, navy and hunter groupings. And ALL of the accessories. | 13 years 28 weeks ago |
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Kissy Kissy keeps store 7's lights on (and vice versa). I've never seen this much of one brand in a store before. Bread and butter, people | 13 years 28 weeks ago |
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I'm always incredulous when I run across a kids clothing brand I don't know. It was French but even so, I go to Pitti! | 13 years 28 weeks ago |
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The best part of this trip is listening in on the moms talk about products. Wish I could have hung out in the nursery registry area longer | 13 years 28 weeks ago |
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Want to maximize toy sales in your store? Read my story Playing It Smart bit.ly/qgQfA5 & @retail_details display ideas t.co/WEb3UMd | 13 years 28 weeks ago |
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Store 5: tween/junior store. Racks too crowded for me but spied what girls like: designer "homages". Think Missoni knits and Leger dresses | 13 years 28 weeks ago |
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That was $400 for Cavalli | 13 years 28 weeks ago |
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I need to hang out in kid store 4 to befriend the people paying $800 for a Les Angelots lace dress and $400 for a silk blouse. LOL | 13 years 28 weeks ago |
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